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Essay On Singtel

Decent Essays

1. Introduction

The SingTel Group, Asia’s leading communications telecom group, provides a wide range of communication services and solutions, including fixed, mobile, data, Internet, info communications technology, satellite and pay TV. They are recorded as the largest company in Singapore Exchange by market capitalization and also likewise listed in the Australian Securities Exchange with the acquisition of Optus, the second largest communications provider in Australia in September 2001. In addition, the SingTel Group also strategically invested in leading companies in Asia and Africa, including Bharti Airtel(India, South Asia and Africa), Telkomsel(Indonesia), Globe Telecom(the Philippines) and Advanced Info Service(Thailand). To serve the requirements of multinational enterprises, SingTel has an extensive network of 46 offices in 21 countries all across Asia Pacific, Europe and the USA, serving around 595 million clients across the globe (Singapore Telecommunications Limited, 2015 & Singtel, 2016). …show more content…

SingTel has played an important part in the development of the country as a major communication hub in the region. Despite full liberalization since 2000, SingTel continues to shape the digital media and ICT market in Singapore, remaining as the leading mobile, broadband and fixed line operator. In July 2007, Singtel ventured into home entertainment with the launch of mio TV. Another breakthrough is the launching of high-speed fibre services with distinctive applications focusing on entertainment, convergence and productivity enhancement for home and business users, in September 2010 (Singtel, 2010).

2. PESTEL

We will analyse SingTel based on its general environment split into 6 areas of political, economic, social, technological, environmental and legal factors using the PESTEL model (Chartered Institute of Personnel and Development, 2016).

2.1

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