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Small and Medium Enterprises in Malaysia

Satisfactory Essays

1. Conduct organization evaluation by using any ONE (1) of appropriate analysis tools (Porter 5 Forces or PEST Analysis (Political, Economic, Social and Technology)).

Without doubt, small and medium-sized enterprises (SME) particularly in Malaysia (and the rest of the world) had long been the backbone of a country’s growth, with the scintillating amount of profit injection which had made it a core part of a country’s economic stability. The hypothesis here is quite simple, if the SME is able to break down the country’s market in its particular field, then it will skyrocket the stakes in the country with investors all around the world will spare a watchful eye on the growth.

I’d like to pick, in this case study, the most suitable SME that have been impressive in this country. Came to my conclusion, Secret Recipe has it all. After all the hard work being put by the company in its introduction years, it is safe to say that Secret Recipe had unlocked a new level of their market with them being referred as one of the top local restaurant/café in this country. Surely the road for them didn’t seem to be a bed of roses, but obstacles being put aside and they’ve proven that they’ve got all the credentials to remain on top for many years to come.

One of Secret Recipe’s outlet in Malaysia.
For all its success and the outstanding ability to pull up the brand to the top in such a short time, I think that it has made Secret Recipe as one of the brands that we could take our further

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