Smart Design

4671 Words19 Pages
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Smart Design
Get more for less space.

Written by:
Maha Aladdin 120521
Samar Mahanna 118911
Menna Yousry 120360
Smart Design
Get more for less space.

Written by:
Maha Aladdin 120521
Samar Mahanna 118911
Menna Yousry 120360

Table of Contents Executive Summary 2 Company Description 3
Company Profile
Description
Mission and Vision
Company Ownership/Legal Entity Product Description 4 Industry Analysis 4
Industry Description
PESTL Analysis Market Analysis 5
Market Segmentation, Target Market, and Positioning
Buying Decision
Competitors
SWOT Analysis
Competitive Analysis Grid
Product-Branding Strategy Marketing Plan 11
Products
Distribution (Place)
Price
Promotion Strategy
Sales Process
…show more content…
The company would introduce the idea of modern designs of expandable furniture in terms of the needs and preferences of the Egyptian community at very competitive prices. The most important aspect is that people with small spaces can have modern furniture designs that would fit the spaces they have. Products that the company offers varies from wall bed sofas, coffee-to-dining tables, to modular wall shelves and extra storage spaces beds and folding chairs. * Coffee-to-Dining tables

* Console-to-dining tables

* Wall bed sofa

* Revolving wall bed

* Folding chairs

Industry Overview
Industry Description
According to Furnex Egypt-Egypt’s international furniture and furnishings trade fair -the furniture industry is one of the vast growing industrial sectors in the Egyptian market, with a seven folds increase in exports in nine years starting 2004. With an organized structure that includes other complementary industries that contribute in the furniture industry. In addition, the furniture industry managed to accommodate the growing local market needs, embracing almost 120,000 establishments, and a productive labor force of more than one million skilled workers. Furthermore, furniture industry in Egypt is now operating on the same level of European standards, with two technology and testing centers in Egypt obtaining accreditations from FIRA of UK and CATAS of Italy. While Egypt now has strong roots in the furniture industry
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