PpP
PpP
Smart Design
Get more for less space.
Written by:
Maha Aladdin 120521
Samar Mahanna 118911
Menna Yousry 120360
Smart Design
Get more for less space.
Written by:
Maha Aladdin 120521
Samar Mahanna 118911
Menna Yousry 120360
Table of Contents Executive Summary 2 Company Description 3
Company Profile
Description
Mission and Vision
Company Ownership/Legal Entity Product Description 4 Industry Analysis 4
Industry Description
PESTL Analysis Market Analysis 5
Market Segmentation, Target Market, and Positioning
Buying Decision
Competitors
SWOT Analysis
Competitive Analysis Grid
Product-Branding Strategy Marketing Plan 11
Products
Distribution (Place)
Price
Promotion Strategy
Sales Process
…show more content…
The company would introduce the idea of modern designs of expandable furniture in terms of the needs and preferences of the Egyptian community at very competitive prices. The most important aspect is that people with small spaces can have modern furniture designs that would fit the spaces they have. Products that the company offers varies from wall bed sofas, coffee-to-dining tables, to modular wall shelves and extra storage spaces beds and folding chairs. * Coffee-to-Dining tables
* Console-to-dining tables
* Wall bed sofa
* Revolving wall bed
* Folding chairs
Industry Overview
Industry Description
According to Furnex Egypt-Egypt’s international furniture and furnishings trade fair -the furniture industry is one of the vast growing industrial sectors in the Egyptian market, with a seven folds increase in exports in nine years starting 2004. With an organized structure that includes other complementary industries that contribute in the furniture industry. In addition, the furniture industry managed to accommodate the growing local market needs, embracing almost 120,000 establishments, and a productive labor force of more than one million skilled workers. Furthermore, furniture industry in Egypt is now operating on the same level of European standards, with two technology and testing centers in Egypt obtaining accreditations from FIRA of UK and CATAS of Italy. While Egypt now has strong roots in the furniture industry
In IKEA, the Unsolicited Proposal came from many directions. Firstly, in 1952 the boycott by Swedish retailers to IKEA, obliged to IKEA to seek new sources of furniture. Second, the Swedish furniture market demand fall by the early 1970s. Third, IKEA had identified as we said before two big markets to
This paper aims to demonstrate a detailed description of the elements of ‘IKEA’ company based on its famous name in the furniture industry.
Nexon Group, March 04, 2015, Interior design business has grown-up lots over the years. It is competently advancing continuing technical advances to supply you enriching living skill every occasion. You possibly will discover frequent ideas & solutions in the market to improve your space. Every of these goods truly praise your interiors. The enormous product collection offered these days includes cover intended for the floors, walls, ceilings, as well as windows of your home place. The complete speaks of superiority providing life time use benefits toward the users. Each item obtainable is made from cautiously selected as well as time tested supplies as per international business parameters for excellence.
The household wood furniture industry is healthy and growing. Total industry sales in 2007 were estimated to be $31 billion at manufactures prices. Three categories of furniture divide the industry. First upholstered furniture which makes up 50% of sales, Secondly wood furniture at 40% of the industry market share which has grown 2.5% in 2007 and is projected another 4% in 2008, this second category includes dining room and bedroom furniture. Third and last is the other category at 10% this includes ready to assemble and casual furniture. Haverwood has established themselves as a medium to high priced furniture company through 1,000 carefully selected high
Today’s world is facing strong influence of globalization in each and every aspect of our lives. It is expressed through: free trade agreements, foreign direct investments, international trade, facilitated movement of labour, capital and resources, as well as a strong competition that eventually gives more power to customers. In addition, it resulted in the economic boom of the developing countries, with substantial dominance of China that mainly benefit from their massive labour force, its low cost and high comparative efficiency. This phenomenon has impacted all industries around the world. In particular, furniture production is going through a trend of moving to China that “in 2002
I figured being a furniture salesman would be a smooth, and easy job while I was studying for a degree in intelligence. I learned very quickly, that the area that I am currently in is not so friendly on the furniture market. People use furniture every day; when you wake up in your bed in the morning, sit at a table to have breakfast, or relax on the couch after a long day, it is scattered all over your house. In 2013, the furniture industry sold over $101 billion, making it one of the most popular, and best-selling commodities in the United States (U.S. Furniture Retail, n.d.). The market for this product can be a very interesting, and dependent market, especially in my area, Fort Myers, Florida (Southwest, Florida or SWFL).
Hooker Furniture Corporation is a growing furniture company in today’s industry and current economic circumstances. This company was incorporated in Virginia in 1924, and is ranked among the nation’s largest publicly top 10 furniture sources. Paul B. Toms Jr. has been Chairman and Chief Executive Officer for Hooker Furniture Corporation since 2000 and has also been with the company since 1983. The Hooker Furniture Corporation home office is located in Martinsville, VA. This company offers wood furniture, metal furniture, and upholstered furniture products. Including home entertainment, home office, accent, dining, bedroom, and
The Space Age Furniture Company manufactures tables and cabinets to hold microwave ovens and portable televisions. In this paper, I will explore ways that the company can be more efficient in the time to manufacture these parts and the overtime hours involved. To accomplish this, I will look at the type of operation, trade-off between the costs of overtime and inventory, ways that management can track job status and offer any suggestions regarding these issues.
IKEA’s products like the PAX wardrobe, the BILLY bookshelf, the LACK table and the SULTAN bed, sold in IKEA store are to a large scale sourced from a global network of suppliers. To take the sliding doors of PAX wardrobe as an example, IKEA just sourced different parts of the door form different countries but within consideration of total cost. Table 1 shows an overview of 8 major component of the
IKEA is considered to be a low cost, high quality producer in the furniture industry, therefore it is important to
The Guillermo Furniture Company has realized that their business strategy is no longer sustainable. The external environment has changed significantly and the company is facing pressure from oversees firms that have automated much of their furniture production and manufacturing. Despite the fact that Guillermo Furniture has access to relatively inexpensive Mexican labor, the company is still struggling to be competitive in the market due to foreign competition. Therefore, Guillermo has identified various alternative strategies that it wishes to consider in order to reinvent its business and become more competitive. It is recommended that Guillermo invest in new equipment that can modernize its manufacturing capabilities. An investment in a computerized lathe shows a worthwhile return on the company's investment and will also position them for future growth.
IKEA can make use of the internet and introduce its new product through the form of visual and audio – videos that demonstrate the function of the portable table-chair set and ways to set it up; ideas and suggestions to consumers at what place and ways they can make use of the product. Besides media promotion, flyers and advertisement on newspapers are also able to deliver the message to consumers. For consumers who are too busy to go online and read printed press, a billboard set up by the highway is able to catch the attention when they are driving pass
IKEA is known as one of the world’s largest furniture retailer that focuses highly on cost control, operational process and product development. IKEA differentiates itself from most furniture retailers by offering a wide range of well designed array of home furniture at very attractive prices that remain affordable to a large group of diverse customers. There are some unique features of IKEA as compared to most furniture retail stores (IKEA, 2012)
More important than the physical characteristics of the new IKEA store was the manner in which it revolutionized furniture manufacturing and selling. Kamprad continued the practice of selling most furniture in flat-pack form, as he said, "to avoid transporting and storing air." To make this possible, the furniture was specially designed by IKEA staff in workshops in the Älmhult headquarters and warehouse. For the mass production of the component parts of the flat-pack furniture, Kamprad had to bypass traditional furniture manufacturers and instead use specialist factories. Unfinished pine shelving, for example, came directly from saw mills, cabinet doors were made in door factories, metal frames came from machine shops, and upholstery materials came directly from textile mills. Almost all of the components of each piece of furniture could be
IKEA established itself as the largest furniture retailer in Sweden by the early 1970s by reinventing the wheel of furniture manufacturing at that time. Majority of furniture manufacturers in Sweden produced expensive products with designs that were basic or passed down generation to generation, additionally other manufacturers stores where located in downtown congested areas. IKEA’s strategies which consisted of low cost low priced furniture, brave intricate designs, self-assembly,