Role Of Globalization In IKEA

In this essay, we will examine the internationalisation process of IKEA, Swedish Company founded in 1943 and the world's lieder in supplying home furnishing at low price with imaginative styles and application facility. In addition, we will describe from the different frameworks that have sought explain the Internationalisation process, the factors that have taken this company to perform its international expansion. From to be a simple local shop in a small town in Sweden 60 year ago, to be an actual powerful multinational with more than 76.000 employees and shops in more than 43 countries.

This paper aims to demonstrate a detailed description of the elements of ‘IKEA’ company based on its famous name in the furniture industry.

It is believed that for thousands of years, the process of cross cultural buying and selling of goods among people has been continuing in the lands at great distances. Such as through the famed Silk Road across Central Asia that connected China and Europe during the Middle Ages. In a similar manner, for centuries, people and organisations have invested in enterprises in other countries. In fact, majority of the features of the current wave of globalisation are similar to those prevailing before the ensuing of First World War in 1914 (Waters, 1995).

Globalisation highlights the dramatic alterations in the landscape of international relations due to the emergence of free market economies based on the right to start a business and trade without restrictions. In other words, it’s the processual approach of assisting financial and investment markets to function together worldwide. This has been largely made possible from the deregulation and improved communications, particularly the evolution of the internet. It can be said that globalisation is a transition of shifting to an integrated world; comprising of the long-term modifications in the aim to achieve a ‘greater international cooperation in economics, politics, ideas, cultural values, and the exchange of knowledge’ (Gibson

A process known as globalisation links different countries around the world together through different ways such as trade, investment, migration, internet, social media etc. Global trading is a major aspect of globalisation where different countries import and export goods and services with other countries. Globalisation has significantly changed over the past 30 years. Economies of scale has led to an increase in the production of goods, thus, created the need for expansion of markets beyond domestic boundaries. In addition to merchandise, various types of services are rendered to customers globally. This includes IT support, tourism, financial services etc. Globalisation has led to an upsurge in trade, multinational corporations, greater dependence on global economy, and easier movement of capital, goods and services and

The CFO or chief financial officer oversees three directors: a human resource director, senior director or controller, director of accounting, and all receptions. He or she is basically over day to day operations on the business side of the business; handling finical problems paying bills and overseeing the employees of the company. Another depart that helps and is on the same operational side of the franchise is the Operations and Information department. Which is ran by a vice president, that oversees; technology, operations, risk management, and has a staff accountant.

Globalisation is the process of allowing goods, financial and investments markets to operate across national borders due to deregulation, improved communications, infrastructure and technology.

Globalization is difficult to simply define due to the variety of changing definitions that have been established over previous decades. Hamilton and Webster (2012) suggest that globalization is the connection between nations, defining globalization as a process in which barriers are reduced in order to encourage exchanges between countries. This view proposes that globalization refers very much so to the trade barriers and the improved communications between countries in order to ensure the world is unified. Globalization increases economic activity across the world and opens up markets for foreign investment.

Globalisation is a channel by which the world is rapidly connected due to massive trade and culture change .It has increased the development of goods and services. Many countries around the world now have subsidiaries rather than national firms. It has taken hundred of years to establish itself but has raised in the last half of the century. The international trade has increased due to the presence of globalisation. The companies started to operate in more than one country because of it. The global economy started heavily depending on globalisation. The movement of capital, services and materials

The success of the industry was the huge experiences in the product differentiation, cost leadership and retail market. IKEA unique concept is that furniture is sold in kits that are assembled by the customers at home. The company remains one of the world most successful multinational retailing firms, operating globally. This report will explains IKEA internal and external environment using PESTLE, PORTER FIVE FORCE AND SWOT. Furthermore IKEA globalisation and localisation strategy breakdown will be examined, CSR and ethic and recommendation will be also examined.

The Chief Operations Officer (COO) and the Chief Executive Officer (CEO) are the responsible individuals, which must make the appropriate decisions in order to protect the company’s wealth. As the COO, responsibilities include supervision of the three different product lines that

IKEA is one of the largest multinational companies in the world dealing with several products. The company sells and designs furniture appliances and home accessories at an affordable price. Ikea has over three hundred stores worldwide enjoying the good name it has created for itself. While they are one of the most profitable furniture companies in the world there are significant challenges and threats that have been overcome and are still needed to be tackled.

Ikea, the Swedish furniture giant was founded in 1943. It is the world's largest furniture retailer that sells stylish but inexpensive Scandinavian designed furniture. It has outlets in 35 countries, including Singapore. The company is, perhaps, one of the World's most successful multinational retailing firms operating as a global organization based on its unique concept that the furniture is sold in knock down form that are to be assembled by the customer at home.

Global Integration “Global integration is shrinking time, shrinking space and eroding national boundaries.” (IMF & World Bank) Globalisation possibly the most important force at work at this time in history describes the process of increase integration and interdependence between national economies. It depicts the breaking down of national boundaries leading to the establishment of a single world market. This inevitable process of globalisation has and will continue to be accelerated by the electronic revolution. Advancement in telecommunications and information technology has lead to growth in cross border relationships initiated by the drivers of globalisation.

Globalisation is the tendency of business enterprises to perform their trading practises by stepping outside their nation’s geographical and economic boundaries. It is the form of international trade that opens up unlimited opportunities for corporations to serve consumers’ groups of their choice beyond domestic market boundaries (Das, 2004, p. 2). The term “globalisation” became popular in the 1980’s