A comparison of the two advisements that were selected demonstrates that one shows smoking and the other expresses domestic violence. The advertising of both smoking and domestic violence issues is suited to a mature audience, furthermore the targeted audience are those whom have issues regarding addiction. Techniques were used in relation to the following: audience & context, purpose and language conventions. The intended ‘smoking’ audience shows the families where adults smoke causes harm to the children through passive smoking as indicated in the words of the two toe tags. Meanwhile the domestic violence advertisement encompasses the awareness of violence in the individual’s home. The intention of the advertisement shows the adult with ‘smoker’
Domestic violence is an epidemic and the number one health concern in our country. There are more abusers and their victims compared to past years. As a pattern of abusive behavior in any relationship, domestic violence is used by one person to gain or maintain power and control over another one. It can be physical, sexual, emotional, and economic abuse and not look the same in every relationship because every relationship is different. This kind of abuse affects people of all ages and sexes, socioeconomic and cultural backgrounds, education and employment levels. Abuse towards children and the elderly can be violent or aggressive behavior. Thus, there are many types of abuse that one can suffer; awareness of the signs of domestic violence is especially important before getting into any kind of intimate relationship.
Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is
According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.
Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.
Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.
Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.
The prevalence of domestic violence in the United States is that it is occurring far more often than many individuals would choose to admit. This form of violence is by no means new and culturally the problem itself does not discriminate, there is no specific criteria that completely omits one from becoming a victim of domestic violence. The dynamics of domestic violence consist of the aggressor utilizing violence to maintain dominance and control over the victim. The victimization that is consistent with domestic violence can come in various forms including, physical, sexual, psychological, mental/emotional, and financial. Domestic violence victimization is a cycle that usually is difficult to terminate by many victims as well as aggressors. Individuals involved in abusive relationships continue to remain in them for various reasons such as, maintaining financial stability, desire or hope that things will change overtime, fear that their abuser, will further harm them for leaving the relationship, embarrassment of their situation, or there may be children involved and the victims wants to avoid some of the harsh realities associated with a broken home. Oftentimes domestic violence victims blame themselves for the violence encountered by their abusers, figuring that if they do things differently the next time, maybe they won’t be victimized again by their partner. Conversely, violence committed by abusers is often self-driven and hinges on very minor actions executed by the
Domestic Violence is one of the most occurring situations found in the United States. This form of violence, also known as spousal abuse, happens within a relationship that is intimate or within a marriage. This particular issue seems to be found to affect women more often than men in varying ways such as injury or even death. Some of the injuries found in domestic violence cases are the head, neck, chest, face, breast, and abdomen, which are the most frequently injured. Many people believe that domestic violence is something that pertains to physical damage, but it has more of a psychological affect. The emotional aspect of domestic violence seems to be overlooked because one’s idea may vary
Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.
In a lot of smoking advertisements that want their audience to stop smoking, the advertisement authors use pathos to persuade the audience to quit smoking or at least cutback. The smoking advertisements are more pathos-driven because it persuades the audience more by showing the emotional factors and how smoking could cause a lot of harm to someone. In a lot of advertisements to stop someone from smoking, the advertisements show the effects smoking has on both people who smoke and people who do not smoke. The audience for smoking advertisements are not just smokers, but are also those whose lives have been effected by a smoker. Authors bring up the effects smoking has by sometimes including a smoker that has been physically harmed, not only on the inside but also on the outside. By showing the outside physical harm, the audience is persuaded more to not smoke because they can actually see
Did you know that almost every one person out of seven smokes cigarettes on Earth? It is one of the top cause of death, yet, five million people die each year. Anti- smoking advertisements usually comes up very often, when you are watching TV, on social media, even on top of the cigarette packs. The advertisement that I choosed to do my rhetorical analysis is black and white picture, showing young woman smoking a cigarette and the smoke is forming like rope around the lady’s neck where it is about to choke the lady. The advertisement is using the two rhetorical claim of logos and pathos through this picture. Through this advertisement, the image shows us how deadly it is to smoke cigarettes.
Domestic violence is any spousal altercation or interfamilial conflicts of sufficient nature to justify law enforcement intervention. Domestic violence occurs when a current or an former intimate partner that applies domination and controls a relationship through; physical, sexual, or psychological abuse following in psychical or emotional trauma to the victim. There are many other forms of domestic violence that includes; sexual violence, verbal abuse, stalking, dating violence, and very rare but extremely hard on the parents children abusing their own parents.Domestic violence exist in all cultures, faiths, age group, race, and sexual orientations. Domestic violence can happen between many married and unmarried couples, who live in many different countries, towns, cities, some couples that live together or separately, even couples that have been married before or dated have been abused. Sometimes even between heterosexual and
Underreported and underestimated, domestic abuse rips families apart every single day. Domestic violence comes in mainly five different forms, physical, sexual, psychological, emotional, and economic. This violence ruins families, demoralizes the victims, and the public downplays the household terrorism that goes on every day. Generally thought of as taboo, the public belittles and humorizes domestic abuse as a way to deal with it, that avoidance must come to an end.
“I object to violence, because when it appears to do good, the good is only temporary; the evil it does is permanent”, quoted by Mahatma Gandhi. Violence is defined as an unjust or unwarranted exertion of power or force to intentionally injure, damage, or destroy something or someone. Amongst the various types of violence, there is one in particular that has been causing an ongoing debate within societies across the world; this certain type of violence is known as domestic violence. Domestic violence, also known as intimate violence or family violence, is a pattern of violent behaviors that are being used by an individual in a relationship to control his or her partner.() This act of abuse can come in many different forms, such as physical abuse, sexual abuse, emotional abuse, or psychological abuse, and can affect not only the victim, but anyone that he or she may come in contact with.
The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.