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Social Conflict Theory: The Underlying Themes Of Shark Tank

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There are more than just metaphorical sharks lurking in this reality television show. Shark Tank is an American reality television show in which entrepreneurs pitch their business ideas to a panel of multimillionaires, nicknamed the sharks, in hopes of winning funding and a business partnership. Shark Tank targets middle aged working class people through its use of technical business language, and hopeful underlying message that anyone can achieve wealth and a higher social class. A variety of social interactions are hosted on this program, including competition between the sharks to win the business deal, and cooperation between the contestant and the sharks to negotiate the terms of the business partnership.
In viewing Shark Tank, two sociological …show more content…

Throughout the episode, the script, and beliefs of the contestants suggest effortless social mobility, and disregard class conflict. As the show opens, the narrator passionately describes the multimillionaires, emphasizing the individual’s own abilities which allowed for such success, and disregarding any discussion of the social class of their upbringing. Continuing on, the narrator describes the contestants, particularly those who secure a business deal, as average working class individuals. By describing the multimillionaires and contestants in this manner, Shark Tank creates a false dichotomy: that there are those who are wealthy, and those who are not yet wealthy. This illusion of effortless social mobility disregards the complex reality; upward social mobility is in fact very difficult to achieve. This idea ultimately benefits the owning class, the bourgeoisie, as it ignores the obstacles of the proletariats to obtain wealth, creates a false consciousness of the working class, and thus perpetuating the power of the bourgeoisie. Contestants on the show believe they can obtain wealth if they have compelling ideas and business models, when in reality, this is hardly the case. As a perfect illustration of this false consciousness, one contestant, Donnie McCall, who had innovative business ideas, and passionately “[believed] [he] can make it”, and that “[the United States] is the land of opportunity”, was rejected …show more content…

Critical to this show’s premise are the importance of wealth, the power of the sharks, and the stakes of the business deals. These ideas are translated through the language, décor, and interactions present on the show. This can be seen in the opening descriptions of the sharks; expensive cars, jets, and stacks of money flank the multimillionaires as the narrator lists their accomplishments. These items are used as symbols of wealth and attempt to convey to the viewer that these people are not only wealthy, but powerful. The design of the set is also interwoven with meaning. On the set, the sharks are seated comfortably in large leather chairs, circling the contestant who stands before them. This arrangement communicates power, and dominance of the sharks; the contestant must stand uncomfortably while the multimillionaires__________. While these sociological paradigms are useful in understanding Shark Tank, and they can also be critically analyzed

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