Throughout childhood children are exposed to many factors, which may influence their actions and attitudes regarding the social construction of gender, specifically masculinity and femininity. Children’s attitudes are influenced by a variety of external sources, but are most strongly influenced by their home life and parents. Parents are responsible for nurturing and teaching children about multiple aspects in life, including gender norms; this occurs both consciously and unconsciously. One-way parents pass on their beliefs about gender and gender norms are through the giving of heteronormative toys. Toys children play with and are exposed to subtly and not so subtly teach gender norms and mores that are accepted in society; furthermore, the association of color and toy genre reinforce the social construction of gender and how males are supposed to exhibit masculinity while females exhibit femininity.
Masculinity and femininity are social constructions based on the biological terms male and female, respectively. Masculinity is often associated with the terms active, strong, dominant, and not nurturing; whereas, femininity is often associated with the terms passive, weak, submissive, and nurturing (Shaw & Lee 123, 126, 131). In today’s society, due to gender socialization, people generally believe that men should display masculinity while women should display femininity; this social belief is learned and initially taught to young children through heteronormative toys.
Gender roles have been used as a way of raising children for generations. While they have not always been the typical “pink is for girls, blue is for boys” stereotypes that we have grown accustomed to, there have always been certain roles for men and women that deem what is appropriate and what is not. Although the idea of gender roles has existed for centuries, the stereotypes themselves have evolved, leading many to believe that they are a social construct. “Up until the beginning of the 20th century, pink was actually more associated with boys, while blue was more associated with girls—illustrating how socially constructed these associations really are” (“Gender and
Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.
Society’s current structure of masculinity is unforgiving in form. It cuts out other forms of masculinity, it physically and mentally demanding, and its ill effects extend far beyond the men it infuses itself in. Yet what would we do if we were given other options for masculinity, ones that allowed for unique blends of attitudes and perceptions? Looking in to the lives of homeless men we can see the forced strategies which create new masculine codes created for the adaption against patriarchal pressures. They are made out of survival need to circumnavigate the painful mental and physical reality that is only made worse by harsh masculine standards. Yet these new masculinities hold out a form of hopefulness for society. They offer up new discussion to what it means to be a man, the potential for change, and what we can expect from changes in male identity over time. Using what we learn from the disadvantaged, we can hope to improve the lives of people, although the process will take time, effort, and careful mediation.
Children learn as early as age two what it means to be a “boy” or a “girl” (Aina & Cameron). This is described as gender identity, a person’s sense of self as male or female. Gender stereotyping emerges hand in hand with the development of gender identity in Early Childhood (Halim). Gender roles are society’s expectations of the proper behavior, attitudes and activities of males and females. When babies are born they are either put in pink or blue, as they grow up they still maintain the same “gender” colors. As young children start to socialize, they are playing with either “girl” toys or “boy” toys. When they get older they
The gender based expectations are taught and the sometimes subtle, often overt lessons begin at a very young age. It starts with the color of the blanket a baby is wrapped up in, the toys bought for them to play with, and extends to the pretend play they engage in. So from the earliest ages of social awareness, society reinforces the ideals of masculine and feminine throughout life. Consequently, it is perfectly acceptable for a girl to put on a purple tutu and twirl about granting wishes to her stuffed animals, while it would be discouraged for a boy. He should be outside in the sandbox setting up his toy soldiers in a mock battle. In spite of the entrenched idea of gender, some mothers and fathers aspire to a more gender-neutral parenting style, that doesn’t restrict their child to specific societal ideals. However, the pressure to conform to the gender binary is ever-present and difficult to deconstruct. The boy that cries when he gets hit by a baseball is called a “sissy” and told to “man up” by his coach. The girl who tells her high school counselor, she wants to take auto
Overall, society constructs masculinity verbally and visually. It begins early in the adolescent stage with toy images and advertisement to appeal to boys. It defines masculinity and constructs their key role and body image. The components to influence masculinity are strongly implied by the meaning of masculinity to be strong, stern, and independent. Children’s toys carry small masculinity, but as the child ages the definition will be more
The sexualization in children’s toys does not stop at the commercials for them that are aired on TV. Around the 1980’s, products for children suddenly saw a stark divide in gender. The gender difference in toys is characterized by often harmful gender roles. Toys for boys are usually based on being macho, tough, and violent, while girl’s toys tend to focus on appearance, being pretty and attractive to boys. These toys are often highly structured, limiting creativity and are centered around adult themes. According to Levin and Kilbourne, when we give children these toys, “We’re letting the sexualized media and popular culture, not ourselves, control the lessons children will learn” (44). When a culture that treats sexuality in such harmful ways controls children’s experiences, it creates an artificial and harmful identity in young girls that focuses on sexiness, and an identity in boys that values violence and devalues kindness and nurturing.
According to cook and Cusack (2010), Gender stereotypes are concerned with social and cultural construction of man and women, due to their physical, biological, sexual and social functions, structured set of beliefs about the personal attributes of man and women. Childhood is a fundamental and significant period in forming an impression of an individual boy or girl, and man or women finally. Subsequent researchers Ania and Cameron(2011) hold an accordant opinion with Cook and Cusack(2010) that gender stereotyping is problematic only when it operates to ignore personal characteristics, abilities, needs, wishes, and circumstances (Cook & Cusack, 2010). In fact, during children’s learning process of gender stereotypes, most of them are under gigantic pressure of the society they belong to and formed a problematic view through normally ignored. One obvious phenomenon is about the toys. Toys are designed and retailed separately for boys and girls with different colours, styles and functions by toy manufacturers. When acquiring a toy, gender will normally be the first issue to consider instead of children’s inherent preferences. It will highly possible to limit children’s personal experiences and future development for both gender groups (Martin, Eisenbud & Rose, 1995). This article will analyse the role of toy manufacturers in gender development in order to decide whether they are responsible to
Within the American culture, our youth are taught that the masculine roles of the male has traditionally been associated with their role of being strong and dominant and the feminine role of a female has traditionally been associated with their role of being the follower and the nurturer. Children learn the gender roles beginning at birth through the socialization process. Historically our society has always identified male infants with blue and female infants with pink, however, with the turning of the 20th century more neutral colors are being thrown into the mix. More expecting parents are adventuring away from traditional blue and pink and choosing the neutral colors such as green and yellow. Children learn gender socialization through family members, education, other children and social media. Each reinforces the gender role by displaying and maintaining the normal expectation for each genders behavior. Our youth are taught at an early age of the separate expectations of each gender. Parents often teach the role not knowingly but through association. Boys are associated with trucks, toy guns and superheroes that teach them motor skills and independence, whereas the girls are associated with baby dolls, dress costumes, and toy kitchens which teaches them nurturing and social
Many people can agree that the toys they played with shaped their childhood. A child should be allowed to play with toys of their choosing; however this is not always the case due to traditional gender stereotypes. There is a clear separation that girls should play with dolls and other domestic-like toys while boys should play with action figures and toys that are more educational or physical. This was not always the case. Before the 1990s toys were primarily gender neutral. But in the 1990s, toys became increasingly gender divided due to marketers seeing an opportunity to sell products to two different audiences, which would increase sales. Consequently, gender toys have lead to many negative effects including girls and boys believing
“Tough Guise” examines the relationship between the social construction of masculinity and the images we see in mass media and popular culture. The central theme in Katz’s arguments in Tough Guise revolves around the notion: violence in America is a gendered associated phenomenon, and in order for us to understand violence, we must focus on its relationship to our
In our society, there are norms of what is considered to be feminine and what is to be considered masculine, but how are these norms constructed? Through the use of toys, books, and clothing, children are socialized into their “appropriate” gender. These objects provide influence over behavior and appearance, showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys, books, and clothing that children use not only foster the norms of gender behavior and appearance, but also construct gender roles in their young minds.
Unconsciously, we have all been affected or can relate to the effects of gender role stereotyping. From the day we were born, we are labeled as either boy or girl. Although, society has changed its norm in gender roles, many of our traditions have not. In the gender stereotype, we commonly relate a boy with the color blue, and a girl with the color pink. Gender roles have been instilled in us from past generations, due to the way that society was. Gender labeling is still influenced today through children’s toys, where toys are designed differently according to each gender. Through media, society persuades into the ideology of how gender role should be considered acceptable or not.
Masculinity can range drastically in the level, shape, and or form it takes in each individual’s mind, but this phenomenon is formed as a complex experience through social construction. Masculinity has never been an ideal or a code I found myself reflecting on growing up, but my subconscious was constantly battling the juxtaposition of my experience at home, school, and on basketball teams. These factors would eventually shape my idea of masculinity surrounding home, particularly through the communicative aspects of athletics and academics.
Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.