Social Medi Are Invading My Privacy !

However, in opposition, social networking sites is based on sharing information and so, in the Internet economy and the exchange between users and websites would be beneficial to both ends. As the users’ valuable activities and information has become the base for

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

On average, Americans spend close to 9 hours a day posting, tweeting, and streaming our lives on multiple social media platforms. Most people use social media to connect with others, express themselves, and to share opinions with the world. Businesses even use social media to advertise, expand customer service, and perform media checks when hiring potential employees.

These days it seems like social media is just as much a part of everyone's daily routine as brushing their teeth. Facebook, Twitter, Tumblr, LinkedIn, YouTube...seems like just about everyone's got a profile on one or more social media sites. In fact, according to Edison Research, over 2/3 of all Americans over the age of 12 use social media, and 75 million users report checking those sites multiple times per day. While it may not be quite the “15 minutes of fame” we were all promised at some point in the future, what this means is that most of us at least have the potential, if we're not careful, to have our information made public to a worldwide audience. While this may sound like an attention-seeker's dream come true, it can also be very

Derek Powazek, a published author and pioneer of the Internet, once claimed that “If you're not paying for the product, you are the product”. With social media sites like Facebook, Instagram, and Twitter having an estimate of 2.3 billion active users, the statement remains true today, seen through the rise of social networking sites monetizing user information and turning this to big data. The application of these available statistics allow for various trends to pick up so easily and quickly in the consumer culture. In a world where social networking sites dominate the market, tons of channels emerge as tools for advertisers to capitalize on an individual’s social clout and circle. The invention of this technology has changed the landscape

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

One of the main advantages of social media has to do with cost, it is absolutely free. Most social media sites are free to key into, create a profile and post info. One of the main

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

Over the past few decades, social media has swiftly emerged into daily life. It has developed into such an important part of daily routines and tasks for many. The number of social media users worldwide grew almost 30 percent in 2010, going from 244 million to nearly 315 million users (Gupta 2011). In fact, 92 percent of consumers trust recommendations made by family, friends, and strangers posted on social media over any other form of advertisement (Lithium 2014). With the spontaneous, minimal cost, live form of communication and knowledge social media brings, businesses are continuously noticing social media’s presence in society. Social media offers mechanisms that allow customers to consume, produce, and redistribute content that strengthens the traditional customer-business relationship. By using social media, organizations are able to capture customer feedback, enhance market knowledge, strengthen customer relationships, and stay innovative (Du and Jiange 67). All of these advantages enable organizations to improve their overall business performance.

Today's young generation spend a considerable amount of time on different social media channels. The availability of a large audience on various social media channels gives limitless business opportunities to entrepreneurs. Even Google considers the social presence of websites while determining their ranking and relevancy for visitors. A website with a strong presence on different social media sites is likely to fetch more business opportunities for its owner.

In the 1990s, the Mosaic web browser was launched, GeoCities, one of the Web’s first social networking sites, was founded, and personal home pages began to emerge (O’Dell, 2011; Bennett, 2012; Kaplan & Haenlein, 2010). The year 1995 marked the era of corporate web pages and e-commerce (Kaplan & Haenlein, 2010). Thus, it is no surprise that the current trend toward social media can be traced back to the Internet’s roots, since social media has transformed the World Wide Web from web sites that provided static information to web sites that allow information exchange between users (Kaplan & Haenlein, 2010).

There are many advantages of social media. The biggest advantage of social media is the speed and efficiency in which it allows people to communicate and share information. Through the use of social media sites information and communication is spread very rapidly. Another key advantage of social media is that it is used to increase awareness of social and political issues and organize demonstration (Saaris, 2017). Other advantages of social media includes the ability for users to communicate with friends and family all around the world, allow businesses to advertise and promote products, disseminate information in a more efficient manner, expand business contacts, improve business reputation, expands market research, etc (“Shrm”, 2017). Also sharing information and communicating through social media sites is free, users get to all these things free of charge. There are also disadvantages of social media such as fraud and identity theft, backlash, corporate invasion of privacy, cyberbullying and crimes against children. Considering these disadvantages like fraud and identity theft people may not want to put

Initially, and for several years after the public release of the Internet (then called the "World Wide Web"), entrepreneurs had difficulty figuring out how to monetize the medium beyond the most obvious ways. Today, it seems almost inconceivable that the Internet could have ever been overlooked for all of the ways that businesses have found to do so. Naturally, entrepreneurs with the vision to imagine any of those applications would have had a tremendous advantage over their competitors. The explosion of fully-integrated contemporary social media would be another example of this idea.

Stroud (2007) says that the ability of social networking sites to generate these huge volumes of web traffic is proof of their huge popularity. Google, Yahoo and News International have bought themselves a presence in the social networking arena. The detailed rationale for these acquisitions differs but all have a common theme of wanting access to the enormous audiences.