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Social Media And Its Impact On Society Essay

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Living in a century characterized and brimmed by constant technological advances, it is certain that social media has caused great impact within our society. According to different studies conducted by Edison Research, almost 80% of U.S. Americans have a social media profile (see table 1). From a worldwide perspective, 1.96 billion social media users can be estimated; given number is expected to grow to 2.5 billion users by the year 2018. A CMO survey has proven that 90% of young adults (ages 18-29) use social media, such media consumption habits are unlikely to change over time. Considering the great and far-reaching impact of social media marketing, proper regulations should be applied in order to avoid any mistake or negative comment that could have a devastating impact on a business. Having a social media policy will enable the company to regulate social media activities in order to minimize errors that can undermine the company’s reputation which can affect the profitability. Throughout this essay, I will argue the main reasons why it is highly crucial to enforce social media policies in businesses. Various examples of companies that have successfully implemented such policies will be also be mentioned throughout the paper along with companies that failed to implement such techniques; proving that implementing a social media policy is essential for every business entity. Social media policies set different expectations to avoid employee’s internet posts expose the

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