Social Media And Social Networking

A growing hot topic, and cause for concern is the increasing use of social media in the workplace. The landscape for communication has changed, and the line between personal and professional communications has been blurred. How will your employer manage the risks associated with the use of social media and at the same time, gain the benefits that this media form provides? While many employers were initially concerned that employees would use company time and equipment for socializing with friends, they are quickly learning that many social networks can also be used directly for work purposes.

Technology was massively growing in the years 2000-2010 causing a technological revolution. Many people were shocked by this advancement and were not as highly as acceptant. The article New workers, New workplaces Digital ‘Natives’ Invade the workplace written by Lee Rainie explains the growth and spread of technology and the effect it has on the younger generation in comparison with the older generation. Lee Rainie explains the consequences of this technology in the workplace. The intended audience for this text would be employers who want to learn more about technology and the effects of it on the younger generation. The purpose of this essay is to develop an understanding between the older generations who has not lived with technology alongside the younger generation who were raised by it. The context, organization and the tone of the essay all determine the effectiveness of the argument.

The experiences and information each generation has can be used as a tool for building rapport and presents an opportunity to learn something new. However, the approach to managing all five generations requires managers to assign tasks based on the actual work behaviors and performance shown by each person, regardless of age and in a manner that uses each person’s strengths. Managers should pair older or younger employees that have limited knowledge about technologically demanding tasks with younger employees (Gen X and Y) who are able to offer assistance or helpful information (to simplify the task). Individuals who favor teamwork (Boomers, Silenters and Nexters) and are interested in advanced technical processes, should collaborate with Nexters. The partnership will potentially provide mentorship for Nexters to improve their interpersonal communication skills and creates learning opportunities for Boomers and Silenters to improve their work performance, skills and show leadership abilities.

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

There are many challenges facing managers and leaders in current workforce. The variety of cultures, races and generations in today’s environment is making work harder. “Managing will also get even more difficult because of globalization, multi-generational workforce, dependency on technology, unethical behaviors and practices.” (Kaifi,2013,pg.217). In this paper I will talk about the three generations that we have had over the past sixty years – the Baby Boomer Generation, Generation X and the current Generation Y, known as Millennials. This rich mix of generations in the workforce can be attributed primarily to labor shortages experienced in many industries and the rising average age of retirement.

In this article, Wisenberg discusses how the Millenials are changing the work environment through developing technology. Because the Millennials are starting to dominate the workforce, the environment has gone through drastic changes. Just as much as technology, Wisenberg notes how the Millennials are bringing more focus to a more practical, more community-oriented family and workplace as well as demanding heavier technology to fulfill these preferences. They wish to fulfill a work-life balance and to become well-rounded people who want to work for a job they love instead of for a job with good pay.

Millennial joined the workforce between 1980 and 2000. Millennial prefer to work in a team for projects rather than working individually. This generation of worker prefers to make friends at work and work well with diverse co-workers. Millennial have a can-do attitude but often require frequent feedback some as often as daily. This generation of workers also prefers step-by-step instructions or direction on how to complete an assigned task. They desire leadership and structure from their older co-workers.

Experts discuss the consequence of information and communication technology 's (ICT) rise, and the recognition of a new “generation gap” that forms from differing perceptions of operation (Madden et al., 2005). The consequences of ICT-based generation gaps are of interest to workplace practitioners and policymakers (2005).

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

With the development of advances in technology, communication through social networking has risen immensely. Communicating is not only less complicated, it is also relatively inexpensive. “Many teens in relationships view social media as a place where they can feel more connected with the daily events in there significant other’s life, share emotional connections, and let their significant other know they care” (Lenhart, Anderson, and Smith). However, the ease of access to social networking has allowed many adolescents to become overly involved. Networking has the potential to influence adolescents both emotionally and physically which in turn may lead to negative behaviors. An article from procon.org stated, “The use of social networking sites is correlated with personality and brain disorders, such as the inability to have in-person conversations, a need for instant gratification, ADHD, and self-centered personalities, as well as addictive behaviors” (ProCon.org). Essentially, social networking has rising negative influences on teens because of increased cyber bullying, lack of respect for personal privacy, and its addictive qualities.

The workforce in most workplaces is now made up of up to four generational cohorts. The diversity between these generations, in how they work and how they use technology, can create conflict, and in some cases reduce productivity. Conflicts caused by the generational gaps are due to differences in work ethics, habits, and styles, attitudes, and expectations. Most of these changes have developed due to the changing technology each generation works with. The newer generations are more experienced and reliant on technology, while older generations will prefer to not use technology in the same ways. This forces the employers to find some way to help the generations work together more effectively.