Social Media Essay

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Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love. It’s quite fascinating that in the early 2000’s social media wasn’t even invented; yet statistics show that Facebook has accumulated users surpassing the entire population of the United States. The…show more content…
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs. Based on the behavior of people who are using various social media sites, studies show that they interact with one other in a trusting and communal way and this simply proves the strength of digital interaction and the power of connection. The main issue that the marketing people face is that consumers are no longer satisfied with traditional advertising as the main source of product information, hence social media serves as the solution to this dilemma as this has become a community wherein consumers share their own direct experiences with various brands,
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