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Social Media Influence On Health Care

Decent Essays

The role of media has had a longtime influence on health policy and politics. The use of traditional media such as radio, television, film, and newspapers were once a common method used in an attempt to reach as many audience members as possible. The most common method used currently is the internet or social media. Gardner, Glickstein, and Mason (2016) uses the presidential election of Borak Obama as an example; he took advantage of social media (i.e. Facebook) to gain followers and ultimately was able to win the election. These similar tactics can be used in influencing health care. The utilization of media such as commercials on radio stations or television stations and the use of the internet forums such as Facebook or Twitter is a cunning approach to catch the attention of the mass public and has a significant influence on the delivery of health care and how it is perceived. One example of this is the “Hands only CPR” campaign, which brought on a significant discussion amongst the community (including medical professionals). The start of this campaign presented slight confusion which caused the American Heart Association (n.d.) to make changes to their campaign, the phrase “If you see a teen or adult suddenly collapse. . .” was added to delineate from confusion. The goal of this campaign was to encourage bystanders to act until help arrives. …show more content…

Some questions to ask oneself when analyzing the information that is being presented in the media is: “What is the message? Who is sending the message? What is the message, and what rhetoric is used? Is the message effective? Is the message accurate?” (Gardner, Glickstein, & Mason, 2016, pp.

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