Social Media and Kathmandu Facebook Page Essay

Today , cyberbullying is an enormous problem all over the world . It should be a mandatory law that Social media sites , such as , Facebook , Twitter , Instagram and many more sites be regularly surveillance for content of bullying , racism , and bigotry , then just moderately monitored by the sites themselves . Bullying , on social media sites consists of negative comments and/or pictures used towards another individual/individuals . For instance , Bullying , has always been an issue but over the years this has certainly changed . Children were often bullied (1)in schools and their home community neighbourhoods . Today , as this is still an issue , it now has increased since internet is used more often in today's technologies , is also used

In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

fatigue jackets, trousers, socks, flak jackets and so on. He also explains that the things

The company will also use the Facebook and Twitter accounts to promote the new products. As Vietnam experienced a good growth in the number of people using the internet and smartphones, the social media sites become a must for the two new products. Moreover, the Vietnam population is considered young, the social media sites such as Facebook and Twitter even play significant roles in promoting product awareness and building long term customer relationship and

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

     Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment

For us the dream is individually defined. It may be that moment of escape on

Facebook Inc., an organization operating in the social media industry. It is founded by its current CEO mark Zakarburg in 2004. The company is offering social networking services globally. They started the facebook services from Harvard university where the first bunch 1200 students joined the network. Lately, network extended to other US universities and in September 2005, the network further extended to UK universities. In September 2006, membership of Facebook opened to anyone. Still the membership of the Facebook remains free of cost. The major revenue activity of the Facebook is the advertisements of the products on Facebook network.

This competitive advantage has enhanced the key strengths the Kathmandu. Apart from that, Kathmandu has all-encompassing knowledge and experience of apparel and equipment sector for outdoor travel and adventure. Moreover, efficient supply chain, low cost production hubs, environmental actions and control over market price as monopolist has strengthen the Kathmandu’s brand image. The key opportunities identified for the Kathmandu in free market economy are huge market for future expansion, possibilities for the new product range using available of technology, infrastructures and high skilled manpower.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

More recently than in years past, digital technology and social media have grown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to “socialize” with nearly anyone—even celebrities who have no idea most of us even exist. The continuous consumption of digital media has altered once personal face-to-face communication to just that, digital. More and more people seem to be living in what Sonia Maasik and Jack Solomon call “The Cloud”. “The Cloud” is a seemingly alternate universe of which communication is altered from personal to digital. This universe has led to debates over whether or not these online communities are real or whether social media is actually social. Various digital media sources also encourage users to create individual identities, of which may or may not actually be real. It seems as though our reliance on digital technology and social media have allowed the determination of certain aspects of our lives. Although social media allows us to connect with nearly anyone at any time, Americans have taken advantage of its use, and their attention has been drawn away from real life interactions to digital ones. The ramifications of such influences reflect the hidden insecurities of Americans and, ironically, emphasize our inclination to boast about ourselves by allowing others to see the

Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This makes it hard to drive success through social media. It doesn 't have to be difficult when you have a winning social media strategy. Most businesses can see an improvement in traffic as well as sales through a focused social media marketing strategy.

The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.