Social Media and Kathmandu Facebook Page Essay

Social Media and Sociology Berlirce Chetgna In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

wrong impression. Then, O’Brien describes the things carried by the soldiers in Vietnam such as mosquito repellent and marijuana, pocket knives and chewing gum, steel helmets, fatigue jackets, trousers, socks, flak jackets and so on. He also explains that the things

The company will also use the Facebook and Twitter accounts to promote the new products. As Vietnam experienced a good growth in the number of people using the internet and smartphones, the social media sites become a must for the two new products. Moreover, the Vietnam population is considered young, the social media sites such as Facebook and Twitter even play significant roles in promoting product awareness and building long term customer relationship and

Today , cyberbullying is an enormous problem all over the world . It should be a mandatory law that Social media sites , such as , Facebook , Twitter , Instagram and many more sites be regularly surveillance for content of bullying , racism , and bigotry , then just moderately monitored by the sites themselves . Bullying , on social media sites consists of negative comments and/or pictures used towards another individual/individuals . For instance , Bullying , has always been an issue but over the years this has certainly changed . Children were often bullied (1)in schools and their home community neighbourhoods . Today , as this is still an issue , it now has increased since internet is used more often in today's technologies , is also used

New media has been easily made available everywhere and Facebook in particular as one of the world most popular social networking site (SNS) can be made accessible from desktops, laptops, smartphones and tablet because of this, almost everybody can have access to Facebook anywhere they go. For the most reason, due to the introduction of new media, Facebook plays a key role communication and staying in touch with families, friends, acquaintances, businesses, groups meetings and a whole lot of others. Moreover it has also been useful in growing markets and advertising mediums through big companies, brands and highly respectable top class businesses. New media as a broad topic can be defined as a “form of communication which transmits information through a medium that uses routers and servers via high-speed internet and involves materials been received via desktops, computers, tablets and smartphones”.

Why has Apple been so successful? The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This

The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.

The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are

Situational Analysis STRENGTHS      Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment

Table of contents 1.EXECUTIVE SUMMARY 2.INTRODUCTION 3.HISTORY 4.CORE VALUES 5.BUSSINESS OVERVIIEW 5.1.Market 5.1.1.Specialist 5.1.2.Mainstream/lifestyle 5.1.3.General merchandise retailers 5.2.Market participants: retailers 5.3.Market participants: wholesalers/brand competitors 5.4.List of Major Competitors in the industry (Australian stores New Zealand stores) 6.CUSTOMER TRENDS 7.BUSINESS MODEL 8.MARKETING ACTIVITY AND PRODUCT STRATEGY 8.1.Marketing activity 8.2.Brand planning 8.3.Customer research 9.BRAND HIGHLIGHTS 9.1.Brand recognition 9.2.A market leader in Australia and New Zealand 9.3.Technical products with wide market appeal 9.4.Distinct advantages from Vertical integration 9.5.Attractive and stable Since the acquisition, Kathmandu has invested heavily in its business platform, including staff, IT infrastructure and distribution capacity, and its store footprint. 4. CORE VALUES As the company states: For us the dream is individually defined. It may be that moment of escape on

Facebook, Inc. Facebook Inc., an organization operating in the social media industry. It is founded by its current CEO mark Zakarburg in 2004. The company is offering social networking services globally. They started the facebook services from Harvard university where the first bunch 1200 students joined the network. Lately, network extended

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

More recently than in years past, digital technology and social media have grown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to “socialize” with nearly anyone—even celebrities who have no idea most of us even exist. The continuous consumption of digital media has altered once personal face-to-face communication to just that, digital. More and more people seem to be living in what Sonia Maasik and Jack Solomon call “The Cloud”. “The Cloud” is a seemingly alternate universe of which communication is altered from personal to digital. This universe has led to debates over whether or not these online communities are real or whether social media is actually social. Various digital media sources also encourage users to create individual identities, of which may or may not actually be real. It seems as though our reliance on digital technology and social media have allowed the determination of certain aspects of our lives. Although social media allows us to connect with nearly anyone at any time, Americans have taken advantage of its use, and their attention has been drawn away from real life interactions to digital ones. The ramifications of such influences reflect the hidden insecurities of Americans and, ironically, emphasize our inclination to boast about ourselves by allowing others to see the

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.