Southwest Airlines : Case Analysis Of The Air Southwest Company

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. Originally the company name was Air Southwest Company, which started on March 15, 1967, by Rollin King and Herb Kelleher. “They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline” ( Southwest Airlines, 2017). King and Kelleher’s also had other intentions, for instance, to fly within the state of Texas without being required to pay federal regulations while undercutting its competitors' prices. The airline would find themselves in litigation for the next 4 to 5 years until they are able to prove their cases merit which was finalized in1970 by the Supreme Court. Consequently, after winning their case on March 29, 1971, Air Southwest Co. changed its name to what is now known as Southwest Airlines Company.
Products & Services
Southwest Airlines offers an array of products and services with the first priority is to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel ( Southwest Airlines , 2017). Secondly, they offer Business Select, Wi-Fi, Mobile Access, Early Bird check-in, Paws, express bag drop, cargo, self-tagging, in flight movies, drinks, meals, and even flight upgrades (EDGAR, 2017). They have a generous rewards program called Rapid Rewards, where you can redeem points for free travel. Southwest offers credit cards through their partnership

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