Southwest Airlines Company and Industry Analysis

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Southwest Airlines is a major airline company operating in the United States. The company was founded in 1967 in Houston, Texas by Herb Kelleher and Rollin King. The company’s vision was a low-cost, no-frills airline that was safe, affordable, and fun. Out of that vision, and following and arduous inception, the company has become one of the largest U.S, airlines, getting more travelers to their destinations than any other U.S. airline, and making a profit while doing it. Southwest Airlines was founded and based out of Houston at a time when the city was seeing a growth in commercial and industrial business. The founders of Southwest Airlines believed there was a demand for convenient and consistent flights between large cities,…show more content…
Southwest believes that skills can be taught, but genuine courtesy and a fun-loving spirit cannot. By providing this exceptional service experience, Southwest Airlines has found a way to offer “more value for less money.” Since 1973, Southwest Airlines has had positive income statements and this has proved that the airline can remain profitable even in the most turbulent economic conditions. Despite its success however, Southwest faces numerous forces that could potentially erode its profitability. Rising fuel costs, increasing government regulations, and ongoing public fear of terrorist attacks, are some of the key issues the company is forced to face. First, as a discount airline carrier, Southwest was designed to service a small number of high capacity routes rather than a broad spectrum of diverse destinations. Secondly, increasing debt to the company that has prided itself on paying close attention to bottom line profitability. A third issue that Southwest faces is one that is less tangible but very real. The potential drop in general airline traffic due to increasing internet communications in the form of videoconferencing could mean less business travel. If business travel declines, Southwest may want to shift its focus to vacationers and casual travelers. Southwest Airlines was founded on the tenet of fiscal conservatism primarily with maintaining low levels of debt. Southwest has

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