Southwest Airlines

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This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company 's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them. The Southwest Airlines is a company that has done its first movements in the airline world in 1971 after many efforts for its opening…show more content…
For instance a completely different tactic was used for the routes that the company would cover. Meaning there were smaller airports used for the transportation of the people, airports which were not so crowded and the customers surely preferred it in order to finish much sooner all the things they should do during departure and during arrival. Moves such as this on from the side of the Southwest Airlines Co. give a competitive advantage to the company among all others.
One of the major external factors that helped Southwest Airlines in it 's expansion in during the latest years, is the fact that the managers of the company took advantage on the decrease in fuel costs in 1998. Travel demand increased in 1998 and the Southwest Airlines among most of the other airline companies reported operating profits. The match of those two parameters, low oil prices and increase in traveling demand had a superior outcome for the company. On the other hand fuel may be an enemy for the Southwest Airlines in the future. Oil prices are surely not predictable and there is no safety provided for any downturns or upturns in the demand and correspondingly the price of it in the near or far future.
The competitors of Southwest Airlines were many. From the first day its establishers met problems in making their vision a reality and to achieve the goals they had in mind. The

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