Starbucks : Building For Quality Control And Culture Essay

Their position is to encourage diversity because of the diverse community it serves. To that end, Starbucks has partnered with a network of associations and groups promoting education and information from a wide range of organizations such as: The Starbucks Access Alliance for partners with disability; Starbucks Black Partner Network, a forum for African Americans; Starbucks Emerging Workforce Network providing assistance for finding the balance between work and life with the goal to increase productivity when personal commitments are met; Starbucks Hora del Café for learning and participating in Hispanic culture; Starbucks Pride Alliance supporting lesbian, gay, bisexual and transgender partners; Starbucks Armed Forces Support Network dedicated

The first Starbucks coffee shop opened in 1971 in Seattle Washington. The coffee shop was founded by three partners. Jerry Baldwin and Zev Siegl were teachers and Gordon Bowker was a writer. The idea to have a coffee shop came about when a close friend was selling high quality coffee beans and equipment. After a matter of time, the partners decided to purchase the product from the grower. The coffee shop was named after the Nantucket Whaleship first mate from the novel Moby-Dick.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

been known all over of having a reputation of the finest products and great customer service.

Starbucks, named after the first mate in Herman Melville's Moby Dick, was founded in 1971 at Seattle's Pike Place Market by 3 atypical businessmen, Gordon Bowker, Jerry Baldwin & Zev Siegl.

Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are

The story of Starbucks starts when Howard Schultz joined the marketing team and transformed a commodity into a cultural phenomenon. After traveling to Italy, Howard became fascinated with the European coffee experience and wanted to bring that experience and sense of community back to the US. He wanted Starbuck to be America’s third place between work and home, a place people could relax and enjoy.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks values and respects the diversity of it 's culture.[1] Starbucks partners (the employees) are sought out and engaged to create a business environment as diverse as the communities and customers they serve.1

Starbucks as we know it was originally the passion of one Howard Schultz, which came on board as the head of marketing in September

Three Seattle entrepreneurs started the Starbucks Corporation in 1971the name comes from Herman Melville 's Moby Dick. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz

At Starbucks, talented employees are groomed with outstanding training and development programmes. The commitment of its employees is a main fact why Starbucks is well-known as the leading specialty coffee company and the industry benchmark in Malaysia.

“Starbucks Corporation” http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html). From the very beginning, Starbucks wanted to be different from other firms; we wanted to create a friendly atmosphere, one where we felt closeness with our customers. “Our mission is to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (http://www.starbucks.com/about-us/our-heritage). There are numerous strengths present which are highly responsible for the upward direction that Starbucks is moving toward. Starbucks is the leading retailer of specialty coffee with a strong brand name image that is associated with high quality and customer loyalty. Not only can Starbucks be found all over the United States, but we have now globalized and are welcome in most countries. Our sales and services have made us land on the Fortune 500 list several times. We are truly committed to their customers and recognize their employees as partners which have made Starbucks a great place to work.

Starbucks is and will continue to be one of the largest distributers of a cup of coffee today and into the future.  The Starbucks mission to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” directly correlates with the experience a customer has in each store. They have many ways to differentiate in comparison to competitors because they provide an experience while shopping for a coffee allowing them to charge a premium price.

Starbucks company is not just about coffee but an organization wherein human connections are fostered; community involvement is encouraged and different cultures are celebrated. Diversity is valued and respected because it is instilled as an integral part of the culture of the company enabling commitment of all employees (Starbucks – The Best Coffee and Espresso Drinks, n.d.). As depicted in the visual below, Starbucks is a company that has not been prevented from establishing its global presence due to cultural differences between home and foreign countries (Peters, Dehon, & Garcia-prieto, 2015).