preview

Steel Company : A Failure Of Two Corporations : Nuclear Consultants And Nuclear Corp.

Better Essays

Ryan Ellison Professor Gilmore Nucor Case 3/29/2016 Nucor Steel Company started as a failure of two corporations: Nuclear Consultants and Nuclear Corp. Nuclear Corp was quickly diversifying by participating in the “conglomerate” trend of the time by acquiring high-tech companies specialized in semi-conductors, radiation sensors, air-conditioning technology, and rare earth metals. In 1965,when Nuclear Corporation was the verge of bankruptcy, Ken Iverson, who was in charge of just successful division, was announced president and moved to headquarters in North Carolina. Iverson started closing down the esoteric, but non-lucrative, independent, high tech divisions and concentrated on profitable steel business. However, Nuclear Corp continued to make losses and thus; the company undergone a fourth reorganization in around 1966 with Ken Iverson becoming in charge. By 1984, the company had four steel mills and six joint plants, employing the new so called “mini-mill” technology. After the purchase of Vulcraft, Aycock replaced Iverson as Nucor’s president. The company that was verge of bankruptcy became the leader in the US Steel industry and Nucor’s management style was used as example of “Excellency”. Its success was attributed to the well-built organization design, incentive system, and management philosophy PESTEL Analysis • Political o U.S. government regulations and subsidies, foreign government subsidies, tax breaks and other benefits from state and local governments. •

Get Access