Steve Jobs Uses Rhetorical Devices

The multimodal text our group chose was a Pop Tart box. The box color is a deep blue that catches anyone's attention. The combinations of pictures and text make it a great example of rhetoric. Their main audience is people who are grocery shopping. The Pop Tart company is trying to entice people to buy their product. They clearly used several examples of ethos, pathos, and logos.

In Rhetoric, Aristotle identifies one rhetorical appeal, the emotional appeal, as "awakening emotion in the audience so as to induce them to make the judgment desired” (Book 2.1.2–3). The appeal to emotion as described by Aristotle is used to persuade the audience by developing emotions in them that support a final argument. Emotions or emotional connections to certain ideas can serve to sway the opinion of the audience. The emotional appeals that a writer uses can take many forms from subtle word choice to straightforward comparisons. Writer Eric Schlosser uses an appeal to emotion in his essay where he describes the modern technique of marketing to children. Schlosser evaluates how pervasive advertising directed at children has become in

The use of rhetoric is powerful, dangerous, and has the influence to change people’s opinion. So in the article “Art of the Steal: This Is How Trump Lost $916M and Avoided Tax” David Cay Johnston effectively uses rhetoric to suede his viewers towards his opinion. Johnston uses pathos, ethos, logos, tonal shifts, and inductive and deductive reasoning to try to explain to his readers how the presidential candidate ,Donald Trump, lost and made money..The author explains how the use of ethos, the appealing towards ethics, helps shift the audience’s view of Donald Trump. Johnston also uses the emotions of the reader to help his own claim, through the use of pathos. Through the use of logos, the use of logic, the

Rhetorical devices are statements used to persuade an audience. Rhetorical devices, such as ethos, pathos, and logos, have been used effectively in advertisements for years. All rhetorical devices can persuade consumers to buy their products. AT&T’s “Close to Home” commercial effectively uses rhetorical devices, particularly pathos and ethos, to persuade consumers to not text and drive and to use AT&T.

Authors of multimodal information use all modes of communication rhetorically to persuade their audience. Whether it's the rhetorical use of words, pictures, sounds, or videos they can achieve their desired appeals of logos, pathos, and ethos to influence their reader. Since the web creates an interactive environment for the audience the author has to manipulate

Rhetorical devices are devices that are used to convey a meaning to the reader and create emotions through different types of language. Elie Wiesel uses rhetorical devices such as personification, metaphors, and rhetorical questions to emphasize and establish the theme of losing faith.

What is it about some people that make others just stop whatever they are doing and listen to their words? Well, it is more than just magnetism, it is strategy. There are many tools and techniques to employ when writing or speaking to connect with one’s audience. Ethos, pathos, and logos are a simple but effective representation of these techniques. In her passionate TED talk, “The Power of Introverts”, Susan Cain employs many rhetorical strategies that allow her to connect with her audience and make her talk more powerful.

In this paper I am going to discuss the rhetorical appeals, as well as the argumentative structure, audience and purpose set forth by George W. Bush in his September 27 speech in Flagstaff, Arizona. More specifically I will refer to the rhetorical appeals of ethos, pathos and logos, and explain how they are used to gain the support and attention of the audience and further the further the purpose of the speech. As I explain these appeals I will also give an insight into the argumentative structure and why it is apparent in this particular speech.

Tristan Harris’s How Technology Hijacks People’s Minds- from a Magician and Google’s Design Ethicist published on May 18th, 2016 shows how specific rhetorical techniques develop purpose. Harris graduated from Stanford University in 2006 with a Bachelor of Science, a Master of Science, and Bachelor of Computer Science. “Harris focused on Human Computer Interaction, while dabbling in behavioral economics, social psychology, behavior change and habit formation “ (website 1) “Working for google, he studied how technology influences a billion users’ attention, well-being and behavior.” (Website 1) But has since moved on to work for Time Well Spent. “ I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a design ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked”(Harris, Pg. 1) Harris tells the readers about his extensive research to create credibility with the audience.

In the article “You Are Already Living Inside a Computer” Ian Bogost confronts society as his audience over the apparent addiction to technology that is taking over the world. Ian Bogost successfully conveys his thoughts and opinions about technology by using assertions. Each assertion he makes uses rhetorical appeals to persuade the reader. These assertions can be closely examined to understand the art of persuasion. Bogost uses Logos, ethos, and pathos to persuade the audience.

Briefcases: Steps toward Rhetorical Analysis”, Carroll describes the need for rhetorical analysis to assist in decoding the purpose and intent behind a cornucopia of the situation we faced on a daily basis. She elucidates the subject by describing the steps that we need to effectively do it. She points out how we analyze the people around us by making quickly a conclusion to the person that we are analyzing.

Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.

Words mean everything. How you present them, the tone you use and the purpose behind them. Using a megaphone as a metaphor, George Sanders presents the idea of speaking with direction and getting an audience’s attention. Words only mean so much if can’t speak with intelligence and thoughtfulness. Sanders describes how the media can have an effect on an audience’s thoughts and imagination. In The Braindead Megaphone; George Sanders explains the four ways to effectively communicate your message is, the clarity of language, the agenda of information, the time constructing your narrative, and the amount of time allowed for the communication.

One of the most common places rhetoric is found is in advertising. Catalyzed in the 1950s, America's advertising industry set the tone for both content and consumer acquisition strategy. Companies like budweiser and ford were some of the few companies that excelled in the initial bull rush, using the new power of television to get their products in front of their customers. The market quickly became saturated and consumers soon became aware of the common tactics used by marketing agencies. Companies soon found themselves exploring different tactics and rhetoric to make sales. Many companies still continue to use simple product display to rely on marketing, however one company continually stands out through their strong message amplified through clever ingenious rhetoric: Apple

Jobs are trying to make innovative products are in line with the eyes of Apple 's consumer culture imprint, each are almost ecstatic to consumers: This is my apple!