Strategic Analysis of Pepsico

PepsiCo is a huge, multi-billion-dollar company that invests its time and money into creating loveable and lasting products for consumers all over the world. PepsiCo has been on the rise for years and if things continue to prosper like they do know, they should be a lasting company for many more years to continue. PepsiCo relates to their customers and continues to create new and improved products that bring publicity to their company, while still producing the recognizable products that that they are known for.

PepsiCo, Inc. operates as a food and beverage company worldwide. Through its operations, authorized bottlers, contract manufacturers and other partners, the company makes, markets, sells, and distributes various foods and beverages, serving customers and consumers in approximately 200 countries and territories. The company also owns Frito-Lay company and Quaker Oats. It has bottling and distribution facilities in Asia, North

The soft drink industry has an oligopoly market structure, with PepsiCo and Coca-Cola being the two main competitors. Coca-Cola is #1 in soda sales, PepsiCo #2 and Dr. Pepper- Snapple #3. Other competitors in the beverage industry are Monster Beverage Corporation, Nestlé S.A., Red Bull GmbH, as well as local and regional companies such as 7-up, Jones Soda, Faygo and Town Club (“Pepsico Inc 's”, n.d). “Approximately 64% and 17% of Coca-Cola and PepsiCo’s valuation, respectively, comes from

Pepsi Co. and Coca Cola, both are very well known multinational companies. They are so famous that they perhaps don’t need any introduction since almost everyone knows basic info about these companies and their widely used products. Both of these companies have been dealing in the production of flavored waters, plain drinking water and soft drinks for decades now and have always been each other’s competitors in almost all the mainstream products they have been producing.

For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used

There are many competitors in the food and beverage industry in such that it can be classified as a fragmented industry. The Coca-Cola Company is one of PepsiCo’s largest competitors on the beverage side. The companies compete for the highest profits and market share. The constant battle between these two companies often benefits the consumers with sales and promotions, new products and better quality. There are numerous generic brand sodas that are offered to compete with the brand names that PepsiCo offers. The rivalry intensifies due to number of substitute products that are offered. The pressure in the industry is fierce due to the large number of competitors.

By consulting the above graphs and charts it can be concluded that Pepsi has been a strong competitor to Coke and that throughout history they have been performing at comparable rates. Each has a similar background and customer base, but there are some differences between the two companies and their individual performance overall. It is clear that Pepsi holds a major stake in the market and is somewhat ahead of Coca-Cola in market share and productivity. Although both companies appear to be competing neck-to-neck Pepsi appears to be performing at a slightly higher rate than Coke, despite the popularity of both. Coke is wildly popular and is considered an American institution, but many seek different tastes and this is where Pepsi has been taking some of the market share as some consumers opt for Pepsi as their choice of beverage.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Pepper, and Pepsi. The product is also in competition with energy drinks, such as Monster and Red Bull, who are category leaders. These competitors have extensive distribution networks, larger marketing budgets, and lower production costs, which places them at a greater advantage compared to Flavor Beverages. The major competitor is the Coca-Cola Company, the world’s largest soft drink manufacturer and distributor with renowned product lines that are produced at lower costs through economies of scale.

In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

PepsiCo is a global leader in the food and beverage industry. Their main businesses include; Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola — each line makes large variety of products that are consumed all around the world.

From their innovative products to their large global involvement, PepsiCo is a company that is constantly growing and shaping the industry. It is a leading food and beverage company that operates as a manufacturing service as it makes it’s own products and distributes them. PepsiCo’s current Chairman is Indra K. Nooyi and their headquarters are in Purchase, New York. The corporation has around 274,000 employees and PepsiCo is regarded very highly on multiple Forbes lists and is extremely popular around the globe. The company PepsiCo was established after the merge of both Pepsi-Cola and Frito-Lay in 1965. The original beverage company, Pepsi-Cola, was created in the late nineteenth century. It is known as a mainly beverage focused company, but there are many more brands and products associated with PepsiCo other than beverages and it has an extremely diverse portfolio. Some of their brands are Gatorade, Doritos, Quaker, and Lay’s. PepsiCo is regarded as having monopolistic competition despite Pepsi and Coke indefinitely controlling the beverage industry, making it extremely difficult for others to join the industry. These two companies have large tension between each other and product differentiation is a large part of their respective competitive strategies. Although their products are not much different from each other, they are perceived to differ from each other in order to persuade consumers to lean towards either company.

The high levels of advertising by Coke and Pepsi have created highly valued, universally recognized brands, which would be difficult for a potential competitor to replicate.

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

The biggest competitor of Coke is Pepsi, and many people have a tough time being brand loyal because they fail to differentiate between the two brands. Thus it is essential for Coke to have differentiated marketing and a unique message that sets them apart and ensures that their product is chosen over its competitors. Coca Cola has succeeded in the way they have created and marketed their distinctive image as a refreshing beverage for people of all ages.