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Strategic Management Important Questions

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1. Define Business Level Strategy integrated and coordinated set of commitments and actions the firm uses to aim a competitive advantage by exploiting core competencies in specific product markets. indicates the choiced the firm has made about how it intends to compete in individual product markets is the core strategy - the strategy that the firm forms to describe how it intends to compete in the product market customers are the foundation of successful business level strategies and should never be taken for granted. in terms of customers whenselecting a business level strategy , the firm determines (1) who will be served (2) what needs those target customers have that it will satisfy and (3) how those needs will be satisfied. …show more content…

IT IS USED ON IMPLEMENTING VALUE CREATE STRATEGIES AND THEREBY SATISFY CUSTOMER 'S NEEDS. -FIRMS MAY FIND IT NECESSAY TO USE THEIR CORE COMPETENCIES AS THE FOUNDATION FOR PRODUCING NEW GOODS OR SERVICES FOR NEW CUSTOMERS. 3. explain the differences among business level strategies - helps business firms to establish and exploit a particular competitive advantage within a particular competitive scope. - how firms integrate the activities they perform within each different business level strategy demonstrates how they differ from one another. when selecting a business level strategy, firms evaluate two types of potential competitive advantage: lower cost than rivals or the ability to differentiate and command a premium price that exceeds the extra cost of doing so. 2 types of competitive scopes 1. narrow target - firm intends to serve the needs of a narrow target customer group. 2. Broad target – seeks to use their competitve advantage on an industry-wide basis. a. cost leadership - integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to that of competitors. Firms using the cost leadership strategy commonly sell standardized goods/services to the industry’s most typical customers. * Process innovations, which are newly designed production and distribution methods and techniques that allow the firm to operate more

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