Strategic Plan, Part Ii: Swott Analysis

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* Running Heading: Strategic Plan, Part I: Conceptualizing a Business * * * * * * * * * * * * * * * * * * Strategic Plan, Part I: Conceptualizing a Business * * University of Phoenix * * Courtney Authement * * September 20, 2010 * * * * * * * * * * * * * * * * * * * * * * Strategic Plan, Part I: Conceptualizing a Business * This strategic plan will explain the importance of the P.A.W.S. (Pets Assisting With Students) Organizations’ vision, mission, and values in determining the strategic direction. This paper…show more content…
Setting strategic direction is goal setting within the parameters and conditions established by the SWOT analysis. The objective is to set strategic goals to maximize internal strengths and external opportunities while minimizing weaknesses and vulnerabilities to potential threats. A well-known goal-setting principle used by business planners and entrepreneurs is SMART. SMART stands for Specific, Measurable, Actionable, Realistic and Timebound. SMART is a "test" each goal must meet prior to being adopted by and communicated to the organization. By meeting this test, the organization will know that each goal is realistic and can be accomplished. What does a teen have to gain by participating in P.A.W.S.? * A feeling of gratification knowing they gave their own time to make a better life for a pet in need. * Those who are unable to have pets in their own homes will have time that they can spend with a pet in the program, whether it be an afternoon in the park or helping bathe the pet after rescue. * Learn leadership skills by developing new programs, such as a fundraiser or humane education lecture to be presented at their school. * Become a mentor to a younger child through our humane education programs with lower grades. * Be given the opportunity to meet with professionals in the pet care industry,
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