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Strengths And Swot Analysis: SWOT Analysis Of A Business Venture

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SWOT analysis is a structured planning method to evaluate the strengths, weakness, opportunities and threats involved in a business venture. It involves specifying the objective of the business venture and indentifies the internal and external factors that are favourable and unfavourable to achieve the objective. The strengths and the weaknesses of the organization is an internal factor, whereas the opportunities and the threats of the organization are external factors at which the organization has no control. The strength and the opportunities are advantages to the organization whereas the weaknesses and the threats are disadvantages to the organization. Strengths: These are the characteristics …show more content…

Achieving a critical scale of operation and managing costs to sustain profitability even in the prolonged dull phase. Weaknesses: These are the characteristics that place the business at a disadvantage relative to others. 1. Inadequate human resource at middle level and lower levels: 2. Lower promotional activity than in comparison to its competitors. Opportunities: These are the elements in the external environment that the business could exploit to its advantage. 1. The company can focus to be a leading broking services provided firm. 2. Diversification: the company has an option of entering into Non-Bank Finance Companies (NBFC) sector and financial education to its clients. 3. Flexible Cost Structure: With improved innovation in the technology and development of mobile trading application, the rigid cost structure has come under control and enhanced the profitability of the stock broking firms. Threats: These are the elements in the business environment that could cause trouble for the organization. 1. Greater dominance and expansion of foreign brokerage houses in the institutional broking segment. 2. Government rules and regulations will interfere the operations of the company. 3. Increasing growth of rival company like angel broking

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