P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. In this assignment, I have a friend who is setting up a sandwich and snack bar to provide lunches for workers at a local industrial estate. To help him out I have agreed to design a promotional campaign. It is essential for this sandwich and snack bar to be located inside the local industrial estate. The sandwich/snack bar is aiming to provide lunch to the workers working at the industrial estate on a daily basis, which includes a seating area. To start of the new snack bar/sandwich bar, employees working at the snack bar would be handing out free samples of the fresh different flavoured sandwiches, Panini's, and samples …show more content…
This would include human abilities, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. * Weaknesses - Weaknesses are the assets which would prevent the sandwich/snack bar from accomplishing their specific mission and achieving their full potential. These weaknesses decline influences on the organisations success and growth in the economy. Weaknesses in an organization may be a criticizing machinery, insufficient research and development facilities, narrow product range, poor decision-making, etc. However these are controllable which must be eliminated. An example of The sandwich/snack bars organisational weaknesses are huge debts, high employee turnover, complex decision making process, narrow product range, large wastage of raw materials, etc. The business must ensure that prices of sandwiches and other products are reasonable and affordable in order to ensure consistency in sales and to meet costs. * Opportunities - Opportunities are offered by the environment within which the sandwich/snack bar operates. These situations may rise when the sandwich/snack bar are taking benefit of conditions in its environment to plan and execute strategies that enable it to become more profitable. The sandwich/snack bar is able to achieve competitive advantage by making use of their given opportunities. However in occasions like this the sandwich/snack bar must be careful and recognize the opportunities and grasp them
Production – Having a good production team can help your business stay up to the task of handling all of your demand needs. Knowing your production costs and the speed your employees can complete a task will help you to figure out how much profit can be made of an item. This can be done by taking in the time factor when working on a particular job and the parts required. The speed and quality of production plays a big factor in the company and keeping it running. Our employees in the business who are in the production department will be the engine room of the business. We would strive to keep them comfortable and provide them with enough down to make sure they are not over worked and stressed, which will give us better quality in
In this task I will be explaining how a certain organisation or business gains the cooperation of their employees/workers. The organisation I will be taking about is NewVIc. I will use this organisation to cover the contracts of employment and employees involvement techniques.
The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.
In this section of the report I will be analysing how business activities from each factor; political, legal and social, have impacted on two contrasting organisations. The two contrasting organisations I will be focusing on are Tesco's and Amazon.
| A trade union is an organisation that employees can join, where their rights and interests are discussed and protected. A trade
Information is made from Data that is numerical which is changed and used to make it seem sense. For an example train timetable, the number of trains and how much it weights.
Company can customise service for different segment. For example, company can use Management Information System software to identify and analyse customers’ database.
Nike is a brand which is extremely well known for their sort of administration and items that they offer as this can be fitted to the size clients need. They likewise do various things to have the capacity to address furthermore surpass the issues of their clients.
Being the main method of communicating an opportunity to an audience, a side project was introduced for me to create a poster about my desire to offer nutrition education in October. The project got completed in and posted in December mainly due to a misunderstanding on my part that I am not able to make a project poster as I would in high school, work-life conflicts with time, and how long it would take to create a YMCA poster through the official marketing channels within YMCA with emails back and forth. Once the poster was up it really did not make much of a difference except attract positive feedback from other staff that the facility definitely could use the service for the members since they are at a loss of how to address
All the work that needs to be done above needs to be finished and completed within a timescale of 3 weeks with a budget of £1000 the impact this has on the company is that they will have to trust the technicians to work out of hours on the equipment and machines due to the office needing to stay open after closing
The company I have chosen to look at is Primark, the role in this company is a Retail Assistant.
In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.
Mars also use branding; this means that they use their brand name to attract customers. For example they have managed to do this with galaxy as
•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.
We are going to be discussing Sandwich Blitz’s strengths, weaknesses, opportunities and threats, also known as a SWOT analysis. A SWOT analysis is done as part of the strategic planning process, it will help lead a company to its objectives. Strengths identify what the company is doing right and what other business may also be looking to copy. Weaknesses are what other, similar businesses, could exploit to steal customers away and build their business. Opportunities look at the weaknesses and help to identify what could be done to turn them into strengths. Threats are growing franchises in the area, government policies, or what is happening in the areas around store locations.