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Strengths And Weaknesses Of Anthem

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Anthem policy is driven by their focus on creating the best health care value in the industry, ex-celling at day to day operations and executions and capitalization on new opportunities to drive growth. With a reputation for innovation, Anthem Inc affiliates are committed to establishing a relationship with customers, physicians, hospitals and other health care clinicians as trusted partners. This company labeled as one of the largest health care insurance providers ("Products and Services”,n.d). They deliver many leading health benefit solutions through a broad portfolio of integrated health care plans and related services, along with a broad range of specialty products like life and disability insurance benefits, dental, vision, behavioral health and long-term care …show more content…

They have also maintained their vast network in all states of America. Anthem has been ranked from highly satisfied customers and positively reviewed with a high rating. Another strength is the company enjoys the high profitability and revenue from its products and services. One weakness for Anthem is the productivity of the income of the company through their services and products. Anthem is not currently able to compete with other players in the industry due to its weak structure within the organization (Haseeb, 2015). Lastly, back in 2010 Anthem was involved in many controversies exposed in the media around not being able to secure customer data from hackers. The resulting of this attack caused millions of personal information to be stolen from their database. But, Anthem has an opportunity by first improving they're training of its staff to ensure they know the information about their functions and new products offered by the company (Haseeb, 2015). They should also consider adopting new technological developments to enhance their business capacity and possibly earn more revenue. The threat to block this opportunity is the government and their ever-changing rules and regulations on

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