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Strengths And Weaknesses Of Southwest Airlines

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Every company go through challenges. It is part of the game. The key to this situation though, is to know how to turn a weakness in to a strength, or a threat in to an opportunity, and gain all the positives that a company can get. Most of the times people do not understand that a company needs these challenges to develop in a better corporation. It is impossible for a business to grow and improve without difficulties. That being said, Southwest Airlines has multiple challenges, but the company is whilling to change these weaknesses in to strengths.
Firstly, one of the company’s weaknesses are the negative comments about Southwest on Social Media due to overbooking of flights. This past year, there were multiple incidents about overbooking, and some of them were worse than others. Gary Kelly, the CEO of Southwest Airlines revealed that Southwest will no longer overbook its flights, because this tactic sometimes leaves travelers without a seat, "The last thing that we want to do is deny a customer their flight" Kelly said on CNBC. Competitors had negative incidents earlier this month and it resulted to a chaotic disaster. More specific, a United customer was pulled up the aisle and off the aircraft by the staff in Chicago, when he declined to give up his seat. The airline wanted seats for a United employer, who was on the way to work in another flight. This situation got worse and it turned to a nightmare. Months later, “United is still working to clean up the mess”. (Southwest Airlines: We won't overbook anymore, 2017). United offered 10,000 dollars to people who were willing to give up their seat, when there is an overbooked flight, but that does not hide the negative behavior of the United employees. Another competitor who has the same tactic is Delta. This is the reason that Southwest decided to stop overbooking because the company does not need a United situation on its hands. In general, it is typical for airlines to sell more tickets than the number of seats because people who work in this industry expect people to cancel last minute. Although, when a flight is overfilled, state rules force the airlines to first check whether people are willing to give their seats voluntarily, and then try to sell more

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