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Study Of Rhetoric Persuasive Public Speech In The West

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What has been the importance of the study of rhetoric (persuasive public speech) in the West? Without the evolution of rhetoric, today society as a whole would be completely lost. We have evolved into a human that are constantly communicating in different ways, whether that is oral, written, or emotional. We communicate daily for work, with family, and with complete strangers at the gas station. In the Classical, Medieval, Renaissance, and even Modern Time Period they emphasized rhetoric in a political aspect, emphasizing on credibility, arguments, and audience analysis. But what intrigues me is the Contemporary period where they started looking more at the behavior, and interpersonal and group communication because of the rise in technology.

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