Contents
Executive Summary
Introduction
Market Definition
Market Sectors
Market Size
PEST Analysis
Porter Five Force Analysis
Competitors Analysis
Boston matrix
Shareholders
SWOT Analysis
Conclusion
Executive Summary
For thousands of years, mankind has enjoyed spending money on games of chance. Today this has developed into a multi-billion dollar worldwide phenomenon- the gambling industry.
While the total number of gambling enterprises has fallen in recent years the overall number of people employed in the industry has increases, suggesting that enterprises are now larger than they were a decade ago. The way people bet has been revolutionised of recent years with the online gambling industry taking over the
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Political
Political and legal factors are those controlled by governments, local authorities, or other trade or activity orientated regulatory bodies' (Brassington and Pettitt, 2000). Gambling legislation is put in place in order to prevent consumers been taken advantage and also help control consumers with gambling problems. The internet is open to great abuse in all areas of the internet and gambling is no exception. Within five minutes it is possible to be gambling on the internet at as high stakes as one desires, this obviously has its dangers. Companies have recently been pushed to be more responsible for caring for their customers. Some of the companies now have a system which its customers can use. The system offers the customer control of how much they can deposit in a designated time period, this helps the customers control their spending. Though this may affect profits for a company, it gives the impression that they care for their customers, which promotes their company. The laws for online gambling are reasonably relaxed and with it been a worldwide market that anyone from any country can access it is hard to control such a market. There have been recent worries about illegal gambling carried out on Betfair with trainers and owners regarding the running of a horse to lose. Many bets would be taken on the specific horse resulting
Gambling is becoming increasingly popular in today’s society. Major casinos and online gambling sites attract
Up to 90% of adults in Australia have gambled at some point in their life.more statistics The promises made, were lies, and the same errors relapsed over and over again.We will be waiting when you can tell yourself there’s so much more to life than just gambling.We will be waiting for you gamblers to take a step back and think about the love ones whom you are destroying, but when will this happen? and will it not re- occur?. We now so well the difficulties in limiting money and/or time spent on gambling, which leads to adverse consequences for the gambler, their family or friends and for the community. The latest research suggests that about one per cent of the population has a gambling problem. These ranges from increasing levels of debt,
I. Did you know that gambling generates more revenue than movies, spectator sports, theme parks, cruise ships and recorded music combined ("Statistics gambling facts,")?
Economic The Australian gambling market is remarkable in the world’s gambling industry. It has already been mature and showed a very strong growing momentum with 2.9% annually over the last five years, and it was predicted that the growth rate would be constant in a medium-term period. (Sudarsanam, 2011)There are four categories of gambling activities. Gaming is the largest type with the annual turnover over $10.2b, and other three types are Casino, wagering and lotteries, and the annual turnover was $3.2b, $2.6b and $2.1b respectively. (Sudarsanam, 2011)
There are many reasons to link financial problems and crime to the large revenues of gambling. Financial losses are one of the extreme threats and costs to the gambler. This is because
Gambling has been a popular activity in the United States from the 1600’s to the present day United States. As gambling grows as a worldwide enterprise, it expands the United States with the opportunities it provides and the attention it consumes. Gambling as a whole benefits different recreational activities and events such as sports. Gambling also allows people visiting places like Las Vegas to enjoy playing poker with friends and even winning money after a game of poker or Slot Machine. Gambling allows many activities to be expanded to their full potential and offer people the full
The concept of gambling has been around since the 1600’s when the original thirteen colonies had their own individual lotteries where people viewed gambling as a “civic responsibility” to play. These lotteries helped establish multiple universities such as Harvard, Yale, Princeton, and William and Mary. Gambling has been legal and then banned several times in three different eras; the first era in the 1600’s to mid-1800’s, the second in the late 1800’s to early 1900’s, and finally the mid 1900’s to present day where some types of gambling remain legal. Throughout multiple decades, people have constantly bickered back and forth stating their opinions on what defines gambling, and if it should be illegal or legal. More importantly, all types of gambling should be legalized in the United States since multiple types of gambling already exist and are considered legal, it’s improper to permit some and leave others out. Moreover, gambling stimulates the economy by bringing tourism to the area and creating jobs for those in need of one, as well as, making revenue from taxes, benefiting the state and local government.
Gambling is all around the United States, and it can be a dangerous game for families. Many casino’s find gambling as a profit for their Company, since many people from around the United States will come to their casino and try to win it big with their own money. Gambling has been around for many years and a statement made by Worldcasinodirectory.com, stated “To begin with, gambling did not originate in the US- it came to this country with immigrants from Europe, Asia- especially China, and other parts of the world.” The United States was just another victim of an ongoing addiction. By, understanding how gambling reached the borders of The United States, how a notorious gang leader started the empire of gambling, and how an addiction pushes people to their limits, can help understand how gambling has become such a demanding element in a society.
Back in 1996, the explosion of online casino gambling swept the world. The United States had been a large part of this, and many gamblers had turned to online casinos for all of their gaming. For many years, these casinos continued to be played unabated. Unfortunately, back in 2006, legislation was passed that made it slightly difficult for online casinos to continue to operate. This legislation, sneaked in by piggyback through the Safe Port Act, would be named the Unlawful Internet Gambling Enforcement Act, and it became a thorn in the side of the online gambler, the online casino, and all payment processors there in.
When considering the proliferation of gambling advertising it is important to compare the gambling environment established before deregulation and the extent to which it has changed post deregulation. The problems affiliated with gambling are not a new phenomenon, as such considerable research has been done to mitigate and control the derived negatives (Eadington, 2012). Applying age restrictions, promoting easily accessible helplines for those with a problem, self-exclusion programs and limiting access to gambling have met with success and led credence to the belief that gambling is no longer “a focus for criminal activity or a form of glamorous extravagance” (Delfabbro, 2011). However since the sudden deregulation of gambling, advertising
Robert Kiyosaki once said, “Successful people take big risks knowing they might fall hard but they might succeed more than they ever dreamed.” This man is a billionaire that hit the jackpot, while gambling. He now owns eleven different businesses and he is worth over eighty million dollars. If someone could learn how to astute, they could live like him too. The articles, The Legalized Gambling Debate, Sports Betting Should be Legal, and Should Sports Gambling be Legal?, all attribute thought to this suggestion. Gambling is a feasible business as it provides revenue, sponsors education, and inspires gamblers.
Gambling is a huge problem in the United States today. It is a billion dollar industry that only increases every year. Whether it is from Indian reservation to the strip in Las Vegas to your very own home online Gambling is an issue that has to be dealt with. Many people look at gambling as a problem but they don’t understand that is could also be a solution to our economy. Gambling is a billion dollar industry and could boost the economy if implemented correctly by the government.
Founded back in 2006, Betsafe is a Bettson owned brand that now has over a decade of experience under its belt. Like a lot of its competitors, this online casino has Swedish roots and while not being the flashiest name on the market, it seems to be bringing punters enough when it comes to game selection, bonus offers, and customer support to command attention. What’s expected of Betsafe these days probably isn’t the same as it was a few years ago, as the platform is hardly a fresh face on the scene anymore. Recognised as an industry veteran, in our experience Betsafe provides a solid - yet fairly unspectacular - online casino experience.
Then there are the race tracks. They are now legal in over four fifths of all the states in America. The owners of the track take 18 to 21 percent of money wagered. The bettor has a likelihood of winning only a 0.41 to 0.44 probability of winning. That is about one half of one percent! But, it is a well-known fact that when a man wins at gambling, he is very likely to stay in for another game—and then lose his winnings! It is no wonder that it is called “gambling fever.” It is almost an insanity which grips a person.
The scheme in the gambling industry is the same everywhere. The main goal is to