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Sway Focus Questions

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Mackenzie Younger
Mr. McEachen
Pre-AP English II
16 July 2015
Sway Focus Questions
1. What other labels, like frequent flyer, exist in your surroundings (school, home, work, etc.) that create a bias as to how we treat others? What are the consequences of labeling people?
There are many labels going around in today’s society. Some may include words such as nerds, jocks, etc. Many of the kids who are labeled with those words form cliques with others associated with that label. Two of the most popular labels are “popular” and “unpopular”. In the Preface of Sway by Ori and Rom Brafman it states “…they fell under the spell of an irrational force we call the diagnosis bias—in other words, the moment we label a person or a situation, we put on blinders …show more content…

Under loss aversion you go to extremes to avoid any type of loss. Van Zanten’s situation was mostly caused by loss aversion. Since he was known for being on time, he couldn’t ruin his reputation. He was under the force of loss aversion and chose to avoid a loss over saving lives and being cautious that day. Jordan Walters’ client also fell under that same force. While his client could have gained much more by settling with a certain amount of money he wanted it to be higher. “Stock traders call this kind of behavior “chasing a loss”—when investors ignore the current data, put on blinders, and proceed with singular purpose to recover much of their loss as possible.” (pg.23-24). Since his client wanted to avoid the loss of money, he ended up losing all of the stock. If either of these men would have chosen gains over losses, their situations would have ended on better …show more content…

“Value attribution: our tendency to imbue someone or something with certain qualities based on perceived value, rather than on objective data.” (pg. 48-49). Many factors today can affect how we perceive things. For example, the way people are dressed. You are more likely to think higher of someone in a suit than someone in sweatpants. Another example is the price of something. If an item is cheaper, than it isn’t valued as what it actually is. People react better to higher priced items, professional looking objects, and even professional looking

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