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Swift Sparrow Case

Satisfactory Essays

PESTEL Analysis
Political
• Due to government regulations in some areas, extensive record keeping is required.
Economic
• Airline Industries tend to have a cyclical dynamic in terms of incoming revenue.
• Net profits have seen a decline over the last few quarters.
Social
• A budget for social responsibility has yet to be established.
Technology
• Swift Sparrow utilizes the compact, yet loud Beechcraft 1900 capable of seating 19 passengers.
Environmental
• Noise pollution from the Beechcraft 1900 should be addressed once they have been traded up by upgraded aircrafts.
Legal
• The previous airlines did not appear to have had any major legal issues.
SWOT Analysis
Strengths:
• Access to capital by either obtaining a loan or issuing stock.
• Access

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