Bell State Bank & Trust
A comprehensive overview by Hiteshlalchand Ahuja
Services Marketing: Fall 2014
The banking industry
The Merriam Webster dictionary defines the noun “bank” as “an establishment for the custody, loan, exchange, or issue of money, for the extension of credit, and for facilitating the transmission of funds.” In essence it is an institution that serves as a medium of flow of funds between users and savers. A bank is a financial institution that links the flow of funds from savers to users and back. For the purpose of this audit report we will broadly classify banks into two major categories: commercial banks and investment banks.
A commercial bank is a financial institution that provides services such as credit services (personal loans, commercial loans, personal credit cards, business credit cards), cash management services (automated cleaning house, account reconciliation), services related to deposit (checking/saving deposit, CD), foreign exchange services (wire transfer, travelers check), and safe keeping services (safety deposit boxes). Investment bank is a financial institution that provides services such as asset securitization (asset backed commercial paper, trust preferred), merger and acquisition services (planning and acquisition strategy, memorandum preparation), security underwritings (initial public offerings, secondary offerings), equity private placements (growth capital, recapitalizations
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National trust company operates in both macro and micro environments. Its micro environment integrates stakeholders including, suppliers, owners, customers, local residents, competitors, and financiers. Its macro environment entails, social, political, cultural, economic, technological, societal and legal environment.
JP Morgan and Chase (JPMC) is the top fanatical service of US market and the biggest bank in US. JPCM with its exceptional 5 different business segments, which are corporate and investment banking (CIB), consumer and community banking (CCB), asset and wealth management (AWM), commercial banking (CB) and corporate entity.
Maximising long-term value for its customers, shareholders and its employees is the organisation’s main strategic priority. Commonwealth bank’s strategy is to create long- term value and maintaining competitive advantage by differentiating itself from its competitors.
There are various categories of banking; these include retail banking, directly dealing with small businesses and persons. Commercial and Corporate banking which offers services to medium and large businesses (Koch & MacDonald 2010). Private banking, deals with individuals, offering them one on one service. The last category is investment banking. These help clients to raise capital and often invest in financial markets. Most global banking institutions provide all these services combined. With all these institutions in existence within the same localities and offering similar services, there is a need to regulate the industry so as to protect the consumer and provide fair working environment for all banks (Du & Girma, 2011).
Wells Fargo is an American multinational diversified financial services company. The company operates throughout the world. It is one of the largest banks in the US in the state of assets. Moreover, Wells Fargo is the largest market capitalization bank in the US. It takes the second category in the field of deposits, delivery of home mortgage services, and delivery of credit cards. The company has its headquarters in Francisco, California. The company has coverage of more than twenty-four states in the US. In every state, it has established its headquarters that act as distribution and storage regions for the company's products and services. The company offers insurance, banking, mortgage, and consumer financing through the sale and distribution of its networks across the US. The advantages of Wells Fargo Company are widely distributed: they have helped it realize a stable market in the United States and around the globe.
Banks are institutions in which people put their money for safekeeping, to save, to use to pay their bills, or to earn interest on. Banks are allowed to use that money to make loans and earn interest for the bank's’ owners. Different types of banks offer different types of services. For example, commercial banks originally just served businesses, and savings banks and credit unions were used by individuals, especially those who couldn’t qualify for loans at regular banks. This is no longer the case. Although commercial banks and thrift institutions used to serve different purposes, today they all offer many of the same types of services including bank accounts, loans, credit, certificates of deposits (CDs), and much more.
Introduction: The following business paper will conduct a SWOT analysis, VIRN analysis, a determination of an generic strategy, and finish with a recommendation for the Canadian Imperial Bank of Canada. When determining the analysis of the above statements, internal and external factors are considered when making conclusions. This paper will answer the questions of what the company should focus on, where the strengths currently are, if opportunity is available, and what the organization should focus on in order to compete more effectively against its competitors. This paper will also underline the key threats that the organization must be aware of, and the reasoning to why remaining innovation and the providing differentiated products is essential for the bank.
Commercial banking primarily targets companies and institutions with annual revenues of $25 million to $2.5 billion. Commercial banking offers financial products and solutions including lending and leasing, trade financing, deposits and treasury management, foreign exchange and interest rate risk management and corporate finance.
In this first section of the Social Media Plan for Wells Fargo, it will discuss the internal and external environments of the company, this will also include a SWOT analysis. Following this analysis, the corporate objectives for social media will be discussed as well as the target market analysis.
Simply putting, banks accept deposits from public; keep some of those deposits with them and lend the rest to businesses and individuals. Businesses and individuals in turn pay interest on
In 1974, there were an even number of REITs between three types 12 equity, 12 Mortgage and 10 Hybrid; however, in 2006, the number of equity REITs increased to significant number (138) while there were 38 Mortgage REITs. On the other hand, the number of Hybrid REITs had reduced to only 7. Due to the recent financial crisis, the number of REITs in 2008 reduced to a total of 136 with 113 of them are Equity, 20 are Mortgage and only 3 Hybrid. As of 2014, due to the recovery of the US economy, the number of REIT increased to 216. Among those, 177 are Equity REITs, 39 are Mortgage while there are no Hybrid REITs.
Banks: Commercial banking services: It is commonly referred as 'Bank '. A commercial bank distinguishes itself from investment bank, which is a financial service which doesn 't lend money to the business directly, but instead helps businesses raise money from other firms in the form of stocks or bonds.