Swot Analysis : Bell State Bank And Trust

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Bell State Bank & Trust
Service Audit

A comprehensive overview by Hiteshlalchand Ahuja

Services Marketing: Fall 2014

Situational Analysis
The banking industry
The Merriam Webster dictionary defines the noun “bank” as “an establishment for the custody, loan, exchange, or issue of money, for the extension of credit, and for facilitating the transmission of funds.” In essence it is an institution that serves as a medium of flow of funds between users and savers. A bank is a financial institution that links the flow of funds from savers to users and back. For the purpose of this audit report we will broadly classify banks into two major categories: commercial banks and investment banks.
A commercial bank is a financial institution that provides services such as credit services (personal loans, commercial loans, personal credit cards, business credit cards), cash management services (automated cleaning house, account reconciliation), services related to deposit (checking/saving deposit, CD), foreign exchange services (wire transfer, travelers check), and safe keeping services (safety deposit boxes). Investment bank is a financial institution that provides services such as asset securitization (asset backed commercial paper, trust preferred), merger and acquisition services (planning and acquisition strategy, memorandum preparation), security underwritings (initial public offerings, secondary offerings), equity private placements (growth capital, recapitalizations

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