Swot Analysis Of Jcpenney

The reason for this is in 2011 JcPenney decided to create separate strategies for online and physical stores, and things did not work well for them. They had set out to handle e-commerce as a very separate channel with its own exclusive merchandise. Their employees could no longer refer customers to belong to the JcPenney website when the customer was looking for something. In addition, JcPenney customer’s customer will try going on JcPenney website and still could find the items in the actual stores. Their E-commerce sales declined in 2012. The online sales went down 32% to roughly over $1 billion yearly. There were more to the decline than JcPenney deciding to separate online and physical stores. They had started offering fewer discounts and coupons because they were attempting to reinvent the firm. They resolved to change up their strategy in 2013, JcPenney had realized that suffering an online and store sales separated were making the gross revenue decline. E-commerce sales had raised nearly 6% over the previous year in 2013. JcPenney online retail started to grow 26% in 2014 (Smith,

Walmart is known as powerful retail brand. It has notoriety for value of cash, comfort, and an extensive variety of items across the board store. Sam Walton 's unique vision to run a successful chain of extensive rebate and retail chains has come true. Walmart 's most prominent strengths are the customer conception of low costs, their market clout, their capability in data innovation, and their wide store and dissemination netwrok. These strengths – joined with a few others, are what make Walmart the achievement that it has progressed toward becoming today.

The assortment in JCPenny was clearly superior. Other than jeans they had long sleeves, graphic long sleeves, flannels, winter jackets, denim jackets, socks, underwear, belts, and a variety of hats. Every section was well stocked and had numerous different sizes. In addition every style was placed on its correct rack or shelf. Macy’s on the other hand, was very unorganized. It was quite hard to determine what style I was looking at because nothing was where it belonged and there was pile of pants just thrown onto display tables. However they did have a small selection of ski hats, very few belts, underwear, thermals, and winter jackets. The only thing that seemed fully stocked was the men’s underwear however I was only able to reach from the side because there was a cart blocking my reach. The cart was stocked with various different styles and colors of jeans that were just left there.

The Wal-Mart spirit is legendary, including things like the cheer ("Gimme a 'W ' …"), however that suits, perhaps, the American mindset better than, for instance, the European.

The opportunities for the SWOT analysis of Walmart end only where their resourcefulness ends. Walmart needs to focus on the future and develop their insight. The people and other businesses need to know and understand that they are not coming into their community to destroy the local businesses. The American consumer is driven by cost and that is now starting to change. People in America notice the bigger picture and Walmart needs to start endorsing optimistic ideals.

In 1962, Sam Walton founded Wal-Mart by opening the first Wal-Mart in Rogers, Arkansas. Wal-Mart Stores Inc. was incorporated October 31, 1969. By the end of the 1960s, Wal-Mart had grown to 276 stores in 11 states, and Wal-Mart went public in 1972. In 1991, Wal-Mart opened its first international store in Mexico City and has never looked back. As of this year, Wal-Mart has 8,446 store and club locations in 15 countries that serve more than 176 million customers every year (walmartstores.com)

• Marks and Spencer's has its 600 plus retail stores in the United Kingdom and a well

The following SWOT Analysis will cover the history as well as the strengths, weaknesses, opportunities and threats of Wal-Mart Stores, Inc.

This section will examine Wal-Mart 's company strategy in several sections. Three elements of successful strategy formulation and a fourth element, which exemplifies the implementation process of company strategy, will be looked at. Followed by this, an analysis of key factors contributing to this strategy will be detailed. These include looking at Wal-Mart 's competitive strategy, the CEO 's leadership, and company strategy strengths and weakness assessment.

JC Penney Corporation (JCP) is a more-than-one-hundred-year-old company which has got into trouble in the late 1990s and the early 2000s, but a dramatic turnaround happened after the good leadership quality of few key people, Questrom and Castagna between year 1999 to 2004; Mike Ullman and Theilmann between year 2004 and onwards. The contributions of Questrom and Castagna were more on optimizing business operation while Mike Ullman and Theilmann were more on changing the organisational culture. Shortly after joining as chairman and CEO of JCP in December 2004, Mike Ullman along with his top management team took various initiatives to change the climate and culture of JCP from the rigid one into more flexible and democratic

JCP is a company which consistently maintained a 100 year old tradition. JCP is a dry goods and clothing store established by James Cash Penney in partnership with his employers and merchants. It started expanding its stores since then and by 1930 the number of stores were 1452 and the number of associates (employees) were about 25,000. The core growth strategy adopted by the company was ‘decentralized merchandizing’ when its competitors adopted ‘centralized merchadizing’. This started showing up problems for the company as their strategy could not show the daily updates of the sales of individual products unlike its competitor’s strategy. Weak inventory management system also added to the problems. Despite such operational inefficiencies, the company

JC Penney States its mission is “to help customers find what they love for less money, time and effort from a leading portfolio of private, exclusive and national brands.”

The first store of J.C. Penney Company was opened in Kemmerer, Wyoming, on April 14, 1902, by James Cash Penney. In 1913, the company was incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran retail chain in American which has 110-year-old. The highest sales at all-time was $32.5 billion and the company occupies a large share of market in department stores. Then the market changed, the shopper has spent less time at the mall and more time at the discount store, like Walmart and Target. At the beginning, JC Penny did not find this problem, since 2005, the sales had been decreased, they loosed a lot of money. Then JC Penny hired a new CEO, Ron Johnson, discovered this problem and did some change. The new CEO had made a new strategic plan, and a major price-based campaign to revamp JC Penney’s image. In the end, the new strategic plan was not working, it cannot help JC Penney keep the customer. In this case, we should discuss the JC Penny’s new strategic plan, based on price change and change the company’s traditional operation.

Sam Walton opened the first Walmart in 1962. He was inspired by the success of his previous dime store business and was driven to bring more opportunity and value to his customers. Offering lower prices and exceptional service led to great success. The company went public in 1970. Walton attributed the rapid growth and success of Walmart to his associates who offered customers a shopping experience that kept them coming back. As the stores grew, Walton added new approaches, technologies, and new store formats (Sam's Club and the Walmart Supercenter). Walton’s desire to offer lower prices while increasing value to customers, set a standard for the company that lives on today (Walmart 1).

Walmart’s supply chain management has proved to be very effective, which has led the company to success. This case study analyzes the company’s strengths and weaknesses, and factors in what threats they face, as well as what opportunities that they can exploit.