1. STRENGTH
Brand name:
Milk pack is the product of Nestle. Milk pack is the trusted brand known throughout the country for its nutritious wholesome goodness and pure natural taste.
High Quality Products:
Nestle produce an excellent quality product. Nestle cannot compromise on quality because people are more quality conscious now a day. With the best quality they can attain customer loyalty. Nestle being the worldwide renowned brand creates qualitative product to retain that image.
UTH (Ultra Heated Treatment):
They used ultra-heated treatment to kill the spores in milk. UTH is the sterilization of food by heating it for an extremely brief period, around 1-2 seconds, at temperature exceeding 135 C (275 F).
Research and development department:
Research and development department continuously worked on innovation of milk process and quality. Nestle have the world’s largest food and nutrition research organization, with about 5000 people involved in R & D.
Distribution network:
Nestle milk pak have very strong distribution network and it covers all over the Pakistan.
Big market share:
The packaged milk category was originated in 1981 by milk pak, which pioneered tetra pack milk in Pakistan have big market share in food industry of Pakistan.
Packing:
Milk pak was the first tetra pack introduced in Pakistan in 1981 with green and white packing. This green and white color associated with Pakistan’s flag.
Brand Loyalty:
Milk pak is the product of Nestle due to this it has
products (Morin, 1990). In 1979, 6.9 million kilolitres of milk were sold in Canada. Thirty-
Malaysians are now living their life more with health concern which everybody understand the importance of consuming milk to gain calcium and to strengthen the bones, so the demand for Dutch Lady milk has been increasing tremendously. The fact that Dutch Lady has been struggling for the company underproduction issues as they cannot cope with the problem of demand is actually more than supply. In order to stay competitive in the market the company must find the solution to meet customer demand in the market.
With the continuous Positive growth for the of our economy (GDP growth and one of the fastest growing consumer spenders) it will become a factor in AMC’s increase in sales because Filipinos will become less price sensitive in buying their milk products they are willing to spend more on perceived benefits and the level of being price conscious are slowly becoming relaxed and they are more willingly to spend in addition Alaska’s products are affordable. The rise of the “Lifestyle on the go and healthy consumption” trend among Filipino consumers also give rise to Alaska’s milk products with their products having ready to drink properties and also milk itself naturally has healthy benefits to the body of an individual. The continuing effects of El Niño in the country have positive and negative effects for Alaska milks products. The positive effect is an expected increase in their canned evaporated milk products which is used by Halo-Halo makers in our country especially during hot season. The negative side of this phenomenon is we all know whenever the temperature is high milk products are easily to be spoiled. The regulation of the Government to Junk food drinks (soft drinks and artificial juices) gives rise to the milk product as a healthy alternative to the said regulated drinks. The Government’s regulation on breast milk feedings can be a threat to manufacturers of
Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material
Milk has been around for centuries and people have drank it for centuries too. Throughout our lives we have been told that milk is good for our body and helps toughen our bones. The milk we drink comes from cows and that started when people domesticated animals for food. The rate of milk user's continued rapidly growing, along with the rate of meat users when they decided that it helped us more with foods and liquids. As a result of, in the developments we see that with all of the different flavors of milk and percentages we can see how many people consume the products on a daily. The people of “Got Milk” were there to show you that a normal life without this drink was impossible. They weren't just there to tell you life was impossible without
Political factor is important especially in food industry. From here, Nestle has provided food assurance to ensure to the consumer that their products are manufactured and distributed under the safety condition. Besides, Nestle products are always come with the seal of guarantee, it is to prevent consumer purchase any fake products. Therefore, Nestle product quality can be different from other products, and guarantees with full satisfaction of the products all over the world.
Tetra Pak Packaging has a very important function, which is to protect food and drinks safely and efficiently from where they made to where they will be consumed. It has following benefits:
Nestle is a Swiss based multinational company which is head quartered in Vevey, Switzerland. There is a long list of the products of Nestle but the most important ones include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.
Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.
Nestlé began with the merger, in 1905, of two rival milk companies, the Anglo-Swiss Condensed Milk Company (established 1866) and Société Farine Lactée, (established 1867) by Henri Nestlé (Nestle, 2015). Headquartered in Vevey, Switzerland, the new company’s growth was precipitous; mergers, global expansion and new products energised its progress. Within a few years of the start of the 20th Century it had manufacturing plants or warehousing facilities in several countries, including the United States, the UK, Australia, Singapore, Hong Kong, Bombay and Brazil (Bell and Shelman, 2009).
Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions
Nestlé is a multinational bundled sustenance organization established and headquartered in Switzerland. It came about because of a merger in 1905 between the Anglo-Swiss Milk Company for milk items set up by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Henri Nestlé Company set up in 1867 by Henri Nestlé to give a baby sustenance item. Nestlé's trademark of winged animals in a home, got from Henri Nestlé's own emblem, inspires the qualities whereupon he established his Company. A few of Nestle brands are universally famous, which has made the organization a worldwide business sector pioneer in numerous product offerings, including milk, chocolate, ice cream parlor, filtered water and pet nourishment.
Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.
Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.
Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.