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Swot Analysis Of Milk Pack

Satisfactory Essays

1. STRENGTH

Brand name:
Milk pack is the product of Nestle. Milk pack is the trusted brand known throughout the country for its nutritious wholesome goodness and pure natural taste.

High Quality Products:
Nestle produce an excellent quality product. Nestle cannot compromise on quality because people are more quality conscious now a day. With the best quality they can attain customer loyalty. Nestle being the worldwide renowned brand creates qualitative product to retain that image.

UTH (Ultra Heated Treatment):
They used ultra-heated treatment to kill the spores in milk. UTH is the sterilization of food by heating it for an extremely brief period, around 1-2 seconds, at temperature exceeding 135 C (275 F).

Research and development department:
Research and development department continuously worked on innovation of milk process and quality. Nestle have the world’s largest food and nutrition research organization, with about 5000 people involved in R & D.

Distribution network:
Nestle milk pak have very strong distribution network and it covers all over the Pakistan.

Big market share:
The packaged milk category was originated in 1981 by milk pak, which pioneered tetra pack milk in Pakistan have big market share in food industry of Pakistan.

Packing:
Milk pak was the first tetra pack introduced in Pakistan in 1981 with green and white packing. This green and white color associated with Pakistan’s flag.

Brand Loyalty:
Milk pak is the product of Nestle due to this it has

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