Swot Analysis : Value Chain

1514 WordsMar 4, 20167 Pages
Introduction Value chain analysis has proven to be a useful tool for knowing how an organization can create the greatest value for its customers. Michael Porter (1985) in his book competitive advantage states that “understanding how a business creates value are essential elements for developing a competitive advantage.” [1]. According to porter (1985) value chain is “the process view of an organization, the idea of seeing an organization as a system, made up of subsystems each with inputs, transformation processes and outputs.” [2]. Porter argued further that transforming inputs into outputs involves acquisition and consumption of resources like money, labor, materials, equipment, land, administration and management. Porter highlighted further that the way value chain activities are carried out determines costs and affects the profitability of a business. A much broader definition of a value chain is given by globalvaluechains.org, according to globalvaluechains.org; value chain is defined as the “full range of activities that firms and workers do to bring a product from its conception to its end use.” Globalvaluechains.org states further that the main activities that make up a value chain includes product design, production, marketing, distribution and support to customers. Porter divided business activities of traditional organizations into two main categories; primary activities and secondary activities. The primary activities are directly linked to transforming inputs
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