Swot Analysis of Tesco in Uk: Essay

The Apparel industry in general and particularly the Sweater industry is facing problems of declining sales and increased overheads. Steinhouse operates in the higher price band and this sector is dominated by named brands such as Polo and others and departmental stores and the customers prefer such brands over the lesser-known brands such as Steinhouse. Large retailers such as Walmart, prefer to buy directly in bulk from low wage countries such as Bangladesh, China and others. The US market has a very high potential and trade barriers are not present meaning that the company can sell their products freely in the market. They are also allowed to sell in Europe and sales would depend on their quality, brand and price.

Ross Dress for Less has been keen to ensure it retains competitive edge where substitutes are concerned. The company through its price strategy coupled with purchasing methods which are unique can be said to be the key factors that counteract the threat of substitutes. There is the need for the company to keep watch of fake commodities in the market which may serve to undercut its market.

The book Travels of a T-Shirt in the Global Economy by Pietra Rivoli is about the journey of a plain cotton shirt internationally through the economy. This book consists of a plain, cheap t-shirt bought at Wal-Mart, is split into four important parts. The first part is about the source of the t-shirt: cotton. The second part is about the creation process the t-shirt goes through while being created in China. The third part is consists of explaining what happens after the t-shirt goes to the United States and faces the American protectionist policies. Lastly, the fourth essential part of this t-shirt is what happens to the shirt when it is finished in America (or other developed nations).

The relevance of this book can be measured by its ability to speak to the everyday individual, who may or may not know anything about economics, and plant the seed toward global economic education. It provides a keen social awareness to people who may or may not ordinarily care about international economics and can have an eye-opening effect toward what really happens in the textile industry.

The book is broken down into four parts: “King Cotton”, “Made in China”, “Trouble at the Border” and “My T-shirt Finally Encounters a Free Market”. Each part explains a different step of the t-shirt process.

Due to the fact that they are in an oligopoly market, Tesco 's decisions would be mainly

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

The producers in the new T-shirt value chain do not operate in a free market system. Government protectionist measures such as subsidies, quotas, and tariffs have limited economic success to a fortunate few. According to the author Pietra Rivoli, “the winners at various stages of my T-shirt’s life are adept not so much at competing in markets but at avoiding them.” These winners include the U.S. cotton farmer and the China apparel industry. Their market dominance and profitability have benefitted significantly from the political prowess of their government to limit competition.

It is therefore becomes important for TESCO to indentify or so a business analysis whether there is any regulation and policy that may curtail the business activities. So, while doing the business TESCO has to consider the all policies imposed by EU,. If that is done TESCO could face under the common law of violating the agreement of EU member countries. Because TESCO PLC is currently operating in different EU countries the company has to abide by these regulations. But still UK being member of EU, TESCO is getting more business in its are than other organizations operating in the

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

We often question how our food and clothes can be sold so cheap, this all comes down to where it is made or grown. Our clothes are made overseas in factories by women and in some cases even children in unsuitable conditions. They work long hours and don’t get paid much in return, it is said to be less than what they can afford to live on and made to work extra hours. This is why large stores like Primark and Asda can sell their clothes at such little cost. Some of the workers are said to be working 60 to 90 hours every week for as little as £17 per month. (Making social lives pg.88) The workers in the factories are grateful for their small wage and would struggle if the factories were to close and business was took elsewhere.

This will affect Tesco growth because the loans will affect their income, cash flow and business image. Tesco will pay more and profit will drop.

tesco can take advantage of its successful international expansion. tesco is in a position to share their know-how and also is able to apply technologies and know-how which will create a competitive edge over its rivals and also step its learning curve.

Their goods have to be of a high quality (depending on price) for customer demand to continue or increase and for customer loyalty. If quality drops that will have to be reflected by the price, if not then the Tesco may have to consider getting new suppliers, this means loss of income for the current supplier and job uncertainty.

There are segmented clothing and retail industries around the world. Therefore, there are provisions for a smaller number of firms in the industry. Although Creación has direct competitors like Jovian and