Focus group

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  • Focus Group

    1931 Words  | 8 Pages

    1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also

  • Focus Group

    2748 Words  | 11 Pages

    Focus Groups An overview Submitted to: Prof. Schaff By: Muhammad F Balouch Id # 617531 University of Bridgeport Executive Summary……………………………………………………..3 Introduction ……………………………………………………...4 History of Focus Group………………………………………………….5 Rational and Uses of Focus Group………………………………………5 Conducting a Focus Group Study………………………………………..7 Running a Focus Group…………………………………………………..8 Analysis and Writing Up…………………………………………….……8

  • Introducing Focus Groups

    3772 Words  | 16 Pages

    Qualitative Research: Introducing focus groups Jenny Kitzinger, research fellowa + Author Affiliations aGlasgow University Media Group, Department of Sociology, University of Glasgow, Glasgow G12 8LF This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage

  • Focus Group Design

    1640 Words  | 7 Pages

    Running head: CONDUCTING A FOCUS GROUP Conducting a Focus Group of XXX Educational Program Graduates By Outstanding DHA Student Medical University of South Carolina PURPOSE The purpose of this paper is to describe the planning and design of a focus group for recent graduates of the XXX Program at YYY State University in Northridge (UN). The mission of the XXX program is to produce graduates that can function

  • Focus Group Essay

    2300 Words  | 10 Pages

    Professor Wohn IS 375-001 Designing the User Experience 12 November 2014 ASSIGNMENT #3 FOCUS GROUP Transcription: For the transcription, I went with the INTERMEDIATE OPTION where I only recorded the important sections. There were a few moments during the study where the conversation got a little off topic. Those parts are not included in the transcription below. Also, the conversation was very informal, so I did my best to make everyones words sound more proper without changing the meaning

  • Advantages And Disadvantages Of Focus Group

    1432 Words  | 6 Pages

    Focus group is one of the most popular qualitative research methods for organizations to explore the feasibility of undecided plans, strategies or products through group discussion. Around 6 - 10 of people with common or different characters, backgrounds, incomes, genders and ages will be recruited to form a group. An agenda establishes by researcher will lead the direction of discussion. The result from the free, in-depth and on purpose discussion can be a reference for determination of their future

  • Online and Traditional Focus Groups

    2015 Words  | 9 Pages

    Marketing research. Online and traditional focus groups. Focus groups are a method of group interviewing in which the interaction between the moderator and the group, as well as the interaction between group members, serves to elicit information and insights in response to carefully designed questions. The dynamic nature of the questions asked by the moderator and the group process, produces a level of insight that is rarely derived from 'unidirectional ' information collection devises such

  • The And Focus Group Moderator Essay

    1495 Words  | 6 Pages

    (1) How would you describe Jemma’s approach to questioning? Jemma, the researcher and focus group moderator, has structured the discussion in the following way: to start with, Jemma provides a frame of reference for the focus group referring to the aim of her research, and summarizes the pre-formulated research questions that serve as openings to obtain such feedback (Nel, Romm, & Tlale, 2015). Focus groups are seen as providing a unique data source, and tend to emphasise their value in exploring

  • The Use and Importance of a Focus Group

    530 Words  | 2 Pages

    A focus group instrument is used when it is well suited to the subject matter in question by listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. An A typical focus group is between 6-12 homogeneous people who share similar characteristics or common interests. Focus groups generally reveal what each person within the group truly feels on the subject which provides credibility to the study. The facilitator is key to promoting an accepting

  • A Research On Focus Groups And Surveys

    1672 Words  | 7 Pages

    Focus groups and surveys are particularly useful in gathering information on how a vast group of people feel about a particular service or product. “The method is particularly useful for exploring people 's knowledge and experiences and can be used to examine not only what people think but how they think and why they think that way” (Kitzinger, 1995, pp. 299). Along with giving insight into those feelings, this method can help to improve the design or implementation of how that product or service

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