TRS-Think Read Speak – Learning Center: A Case Study

St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by

St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.

Purpose: To inform my audience that there are kids out there that need our help and to have the audience persuade to donating.

While I am learning an abundance of valuable information at Clarke, my background knowledge derived from my undergraduate studies. I double majored in Speech Pathology and Psychology at Brooklyn College because I believe they compliment each other well when it comes to the studies of speech. Different aspects of Psychology including cognitive science, neuroscience, and biology are essential in understanding speech disorders, language processing, production, acquisition, and comprehension. In my second year at Brooklyn College, I observed children at a nearby elementary school for 50 hours. During this time I observed how children at the kindergarten level interacted with each other. I shadowed the teacher in order to learn different teaching strategies that will be beneficial and applicable as a Speech Therapist.

Many people would like to make a difference, not only in their own life, but in others’ lives as well. Deepak Chopra once said, “Everyone has a purpose in life…a unique gift or special talent to give to others. And when we blend this unique talent with service to others, we experience the ecstasy and exultation of our own spirit, which is the ultimate goal of all goals.” All of us, at one point in our lives, have to make the difficult decision of the goals we want to work towards. We all have certain goals, standards, and expectations of ourselves. Not everyone will figure out what they want to be right away, and some will know from the very beginning. My plan for my life is helping others through Speech Language

Keaunna Knox has been a Speech-Language Pathologist (SLP) since 2007, and has worked ever since 2000 with children with special needs who had speech and language disorders. She began as an “Instructional/Speech Aide” at Pasadena Unified School District working with children with moderate and severe intellectual disabilities. All the students she worked with had speech and language disorders, and, since the Districts therapy was overloaded Keaunna implemented the communication goals she wrote. Based on that experience and many others, Keaunna decided to enroll at Cal State Los Angeles to pursue her professional career in teaching. She received her Master’s in Mild-Moderate Disabilities in Special Education from Cal State Los Angeles and a second

My intensive Speech Language Pathology coursework at California State University- Fresno has provided me with the skills to implement treatment plans, assist during speech and language assessments, and keep formal documentation of client’s progress in speech therapy. These are the necessary skills required to be an effective Speech Language Pathology Assistant and will make me as asset to have in the school speech setting.

Part of The Communication Trust is the Hello Campaign. This aimed to make children and young people's communication a priority in homes and schools across the country. The campaign had a special focus on championing the needs of children and young people with speech, language and communication needs (SLCN) and their families. It's purpose is also to raise awareness of how important speech, language and communication is across the children’s workforce, allowing practitioners the best training and expertise to support all children’s communication needs.

My personal experience gives me emotional strength and purpose to serve the vulnerable sections of society through pediatric health care. Growing up in a remote town in

Each year, students orchestrate THON, a Penn State student-led philanthropic organization that raises money for Four Diamonds and Penn State Hershey Children’s Hospital. Throughout the year, students coordinate fundraisers and a 46-hour dance marathon to cover costs that insurance companies will not cover and attain funding for pediatric cancer research. At Penn State, I intend to be a part of this phenomenal organization. Within THON, I plan to continue my leadership through becoming a committee member. Fundraising is an essential component in any kind philanthropic organization; therefore, participating in canning weekends, becoming a committee member, and raising money. All of the money raised through THON benefits Four Diamonds at Penn State Hershey Children’s Hospital for groundbreaking research in pediatric oncology and medical support for families battling this devastating disease. Over the past 40 years, THON has raised over $127 million dollars to find a cure for pediatric cancer, the leading cause of fatal disease in children, which will impact the lives of those dealing with the effects of cancer and improve the overall quality of life for the

To persuade the members of my audience in becoming a Partner in Hope by donating/volunteering to St. Jude Children’s Hospital.

Because this would be a charity event, there had to be a foundation or cause that all the profits would go to. It should be something that the people of Conant and surrounding areas could connect with and would be willing to donate to. If it is for a cause that the people believe in, more people would come to support the event, regardless if they are interested in the run itself or not. They would be willing to pay more for tickets if they knew that the money would be going to a cause that is near to their hearts. At first, the JDRF, Juvenile Diabetes Research Foundation, seemed like a good place to donate to. This was because there are quite of few people at Conant who have juvenile diabetes and the annual JDRF walk would be the next day, so it could be a good way to join this event to the cause and promote the walk. But soon after learning about an eighth grade boy who goes to Mead Junior High has brain cancer, I wanted to help and thought that this was a good cause to support. The eighth grader, Alex, is from this area and would have been a student at Conant. There are many people in this area that would support this event because it is a part of the community and they would want to help out. There are two main charities that helped this cause. The Be Positive Foundation, helps kids with pediatric cancer and raises money to provide financial and emotional support to families of children with cancer. And at

I would like to begin by saying thank you to all of the therapists and technicians from Sunbelt Apopka for making me feel welcomed. Also I thank the therapists for allowing me to volunteer and observe this summer. Out of all the places I could have had my first shadowing experience I am so glad it took place at your facility. This opportunity allowed me to learn more in depth about careers in speech, physical, and occupational therapy. I now know that speech-language pathologists are not limited to treating only speech problems; they are capable of treating patients with swallowing complications as well. As you guys may know, I am still indecisive between pursuing a career in physical or occupational therapy. Volunteering however did help me to better understand their differences and similarities. Both physical and occupational therapy focus on working with patients with their body movements. More specifically, physical therapists provide services in helping patients in restoring functions and improving their physical mobility. While occupational therapists work with patients to improve their ability to perform tasks in their daily living and working environments. Based on my observation, all these rehabilitation professions serve an equal importance in the healing process of a patient.

Another problem involves the increased time required to identify a given issue, as well as the best practice to formulate and pass a given message. Finally, the hospital faces negative perception by the local patients, which is generated from individual beliefs and perceptions. To curb these challenges, the SickKids Hospital has developed a suitable financial base such as appropriate shareholder and investor inclusion to raise funds for their physicians, communication platforms, and education to alter the perception of the local individuals (Wong, 2012). Together with the inclusion of varying investors, the hospital has broadened its services to include indulgence in charity work. This enables the hospital to develop suitable corporate social responsibility strategies that boosts its finances. In additional, the charity work enables the hospitals to develop a suitable consumer environment that links its operations to its performance and productivity objectives. Donations and Christmas gifts have also contributed largely to funding the SickKids Hospital. Corporate programs within the hospital have been developed to ensure that donations and gifts are accepted at a specified time with suitable compensation for individuals who offer the

Specific Purpose Statement: To persuade my audience that IF they choose to support a children’s charity, to support St Jude Children’s Research Hospital.