Taco Bell Company

My favorite restaurant that I enjoy eating at is Golden Corral. The ambiance may be loud because it’s a family restaurant but it also clean and relaxing and I just enjoy myself when I visit their premise. Golden Corral is a casual restaurant, that you can choose to eat in or eat out and you can order off the menu or the buffet tables. On the buffet table they have prime ribs, steak, bake or fried fish, greens, mac & cheese, corn on the cob, salads, cakes, pies, chocolate fountain, and ice cream and much more. Everything that they serve is delicious and affordable. The employees are very nice, polite and well dress in their position of their job. When you walk in it may be loud, only because it’s a family restaurant and everyone is enjoying

One of the biggest epidemics that hit the seen this year is the ongoing e-coil scare that involves six states and 45 people with the fast growing Mexican food chain Chipotle. Currently the Center for Disease Control Prevention has tracked a serious strand of e-coil, to a common meal item or ingredient served at Chipotle Mexican Grill restaurants in several states. Out of those 45 people that have came in contact with the strand of e-coil 16 of them have been hospitalized due to the severeness of the strand. This epidemic can be categorized as being serious do to the fact that it has spread over many states and yet it has not been pinpointed to a specific cause.

In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California on El Camino Real (SR 82). In addition to a subset of the regular Taco Bell menu, Border Bell offered Mexican-inspired items like those available from Chevys Fresh Mex restaurants (then owned by PepsiCo), such as Chevys signature sweet corn tamalito pudding and a fresh salsa bar.[12] Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant, which was still open in 2012.

Apparently consumers in California were just as dubious. In her class action lawsuit filed last week in federal court in San Francisco, lead plaintiff Colleen Gallagher of Piedmont, Calif., said that Chipotle deceived customers into paying more for their food and violated the Federal Food, Drug and Cosmetic Act with its false and misleading food labeling.

Hello. I am a student at a high school in Ohio. Recently, our teacher gave us an assignment of writing a business letter to a food company that makes a product we really enjoy eating or drinking. I immediately thought of you Taco Bell. Whether it be eating you 12 box of tacos to eat your cinnamon bites, I happily enjoy eating your food makes my day. Having been around you a lot in my life, i've grown to love more and more of your food. When taking a nice big bite out of your Volcano Nachos or having the cheese sauce hit my lip of all your nachos my taste buds go wild. To have eaten at Taco Bell many times before you have easily became my favorite fast food place. And that is why I wanted to write to you.

On April 19, 2011 the lawsuit against Taco Bell was terminated. The California woman renounced the lawsuit willingly. Nevertheless, Taco Bell did not change their products, ingredients, or publicizing their sales plummeted because of the lawsuit. The lawsuit insisted that the court order Taco Bell to accurately label their products as taco meat filling to make the community cognizant of the accurate content of their food. Taco Bell contradicted all of the accusations about their beef being falsely publicized. The lawsuit lasted for two months and Taco Bell had to pay out three to four million dollars to repair their

2One of the most concern for people have is about food and some times food plays in a bad way for them. For example; Mc Donald’s had a law suit for two teenagers that they gained 270 pound and 170 pound. In this case Ms. Bradley,19 years old, 5-foot-6 and 270 pounds, and Ms. Pelman, 14, is 4-foot-10 and weight 170. they have eaten super size of combo, Mc Muffin, Big Mac, and apple pie. The both teenagers are suing this fast food restaurant for damages related to their obesity. Even this unusual case has been suited a judge of court in Manhattan had hear the cases and then he had dismissed the cases presented by lawyer for this restaurant. Because the judge has not ruled about this case and this cases stills reach trial. The companies are concerning

Chipotle, like many other businesses, faces many ethical problems. Currently, the future of Chipotle is unknown due to an E. Coli outbreak, however, I feel like that is something that has the potential to happen whenever a business sells food. Chipotle has faced what I feel is an, even more, important ethical problem. Chipotle’s marketing is really where they have shown how unethical they really are. Through Chipotle’s marketing, they have continuously falsely advertised their company. Their advertising tends to raise more questions than provide answers to its viewers and they are misleading in the way that things really are.

When the Washington Post releases the finding from “Friends of the Earth” that Kraft Foods product labeled Taco Bell Originals taco shells contain “Cry9c” known as StarLink, Taco Bell Corporation will face a public perception that Taco Bell restaurants are serving or selling tinted food products. Less than one year ago (November 1999) Taco Bell Corporation lost some public confidence due to the E-coli outbreak from tainted ground meat. Our response during the November 1999 outbreak should be duplicated to assist with the public perception related to tainted products. While the restaurant products are separate from the home products, they will be linked by our Taco Bell branding. Our use of media outlets, phone banks, and websites should be used. Our legal team will need to begin its preliminary research into the subject for reports and recommendations before the press release. Senior executives from Kraft Foods are being contacted to begin planning a united response to the upcoming press

1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?

Management is the backbone of any good company. In order for a company to successful, a strong management team is needed in order to meet goals in an effective and efficient manner. Chipotle opened its doors in 1993 when Steve Ells took a chance and began his business in San Francisco. Chipotle is a chain of Mexican restaurants that is based in Denver. Chipotle is often cited as the company that started the fast casual movement where customers can get a healthy prepared meal quicker than other traditional styled restaurant. The fast casual restaurant concept was well received and Chipotle’s popularity expanded all across the United States. Customers could not get enough of the Mexican chain and massive lines could be seen stretching outside the stores all across the country. Along with its popular food, Chipotle Mexican Style Grill is a company that contains a successful management style. Why? What sets this companies management apart from the rest? There are many factors that we could analyze to understand the success of Chipotle, yet for the purpose of this paper, we will look into the cooperate culture of the company, human resource management, their leadership style, and how Chipotle deals with and how the company manages in times of crisis.

In March 2015, Taco Bell released an ad campaign entitled “Breakfast Defectors” to promote their breakfast options. The ad campaign may view at http://adage.com/article/cmo-strategy/taco-bell-urges-break-breakfast-dystopia/297721/. Taco was looking to enter a breakfast market that has been dominated by McDonald’s. The ad campaign was setting was a prison-camp environment in the world called the Routine Republic. Also, the ad campaign was created to highlight the sameness as it pertains to breakfast and promote different options for breakfast instead of the routine.

Taco Bells objective and goals are simply to create a profitable market that will add value to their customers. By planning and implementing a breakfast opportunity will give the Taco bell and competitive advantage in the industry that they are competing.

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Fast food company’s pride themselves on making orders and food in a timely fashion as well as providing high quality food and an atmosphere for all, but what happens when a huge crisis happens and it ends in lawsuits. In this article, I will discuss Taco Bell’s 2006 E. coli crisis and how it came to be a crisis for the company. Next I will discuss some of the actions Taco Bell took to manage the crisis once it escalated and how the company approached to handle the crisis. In other words, did they do it great or poorly. Lastly, I will discuss how certain theories relate to this E. coli disaster that affected dozens of people and hurt business.