Cash Cow DELL’s PC and laptops business have strong market share in the United States and is fast gaining market share worldwide with a double-digit growth rate in countries such as India and China. DELL is ranked the world's number two PC maker with a market share of 13.7 percent for the 2nd quarter of the year 2009, according to the industry tracker IDC. Due to the recent global economic downturn, DELL posted a 22% decline in PC revenue, which made up to about 60% of DELL’s
STRATEGIC MANAGEMENT PROCESSS Strategic or institutional management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives[1]. It is the process of specifying the organization 's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects
(Continued from front flap) is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from 1996–2006. is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. is the Robert and Jane Cizik