Taking a Look at Volkswagen

Decent Essays

Global presence. Volkswagen is conducting its operations in more than 150 countries worldwide and is expected to become the worlds best and biggest auto manufacturer by 2018. Volkswagen manufacturing operations, for its cars, are currently being conducted in more than 100 plants across the globe. Other than General Motors and Toyota, no other automotive company has the resources available to compete with Volkswagen in terms of global presence.
Strong brand portfolio. volkwagen possesses the ownership and selling rights of 13 different automotive brands: Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, Volkswagen, MAN, Scania and other commercial vehicles. With the possession of such diversed brands of vehicle models the company has the ability to satisfy most of the consumer needs and thus they are able to access each and every part of the immense consumer market.
Synergy. Synergy is strongly present between all 13 separate automotive brands. All 13 separate companies greatly help each other in R&D and servicing costs, in promotion of best practices and sharing of distribution channels.
Dominance in China. China is the largest market for automobiles and is a growing economy. It is one of the biggest markets for Volkswagen vehicles. Volkswagen has 20% plus market share in China mainly with its Audi and Volkswagen brands. extremely Well performing brands. Apart from the companies own brand name "Volkswagen", the company is in possession of very hig

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