Target Corporation: Uncovering The POS System

The Target Corporation has undergone many changes due to the 2013 security breach where hackers stole personal information from credit and debit cards of at least 70 million customers. Target sales and reputation has dropped from this instance, thus eliciting changes in their security systems, changes in management, and a few policy changes in handling customer information. With the public eye on the corporation’s handling of the situation, Target has been communicating these changes through various means. The changes they needed to communicate were informing customers of the security breach, addressing the bad press coverage to shareholders, downsizing of employees, and

The Security breach that hit Target in 2014 was one of the worst ever. It exposed names, addresses, phone numbers, credit and debit cards information’s of 70 million customers. Target informed that all transactions and customers’ information between Nov.27 to Dec. 15 2014 were stolen on the attack by hackers. This attack affect millions and the giant store as well losing money when their sales declined to 2.5 percent. Target had to email all affected customers and help all of them with their own credit monitoring by offering free credit monitoring and identity theft protection and also make them no liable to any fraudulent purchase after the breach. It was a big deal and it was all over the news. Two suggestions I would give is one, add a protocol

The Home Depot and Target have been one of the many retail establishments cyber attack breaches that have being targeted by cyber attackers. The Home Depot was the target of a cyberattack payment card system breach where their credit card information was basically stolen on September of 2014. The attacked occurred by attackers gaining third party credentials in order to gain access to the system, after they gained access to the system they weakened the system gaining their own access privileges. After doing all the mentioned above, malware was installed quickly on Home Depot’s self-check-out system. All these steps where taking by the cyber attackers resulting in the loss of more than fifty million credit card accounts and email addresses.

A direct cyberattack in 2014 to JPMorgan Chase caused a compromised of accounts effecting a total of 76 million households and seven million small businesses. We are clearly, in times when consumer confidence in the digital operations of corporate America is on shaky ground. In directly, banking is taking the brunt of the fallout but major stores also have breaches which of course are directly related to their financial data. Store like, Target, Home Depot and a number of other retailers have experienced major data breaches. 40 million cardholders and 70 million others were compromised at Target alone in 2013 and an attack at Home Depot in September, 2013 affected 56 million cardholders.

During the dates of November 27 through December 2013, the department store Target experienced a data breach in which approximately 40 million customers credit and debit cards were exposed. During this breach, customer’s personal information may have also been exposed for use of possible fraud. January

This section primarily attempts to provide a better understanding as to how the 2013 data breach impacted Target’s finances. Because the breach occurred within Target’s fourth quarter 2013 period—between November 2, 2013, and February 1, 2014—financial analysis was gathered primarily from information provided in Target’s 2013 quarterly reports, 2012 and 2013 annual reports. This analysis will be divided into four parts. The first is an analysis of the company’s quarterly revenues and net earnings and how it measures year-over-year. The second assesses the company’s profitability through ratio analysis. The third segment gauges Target’s 2013 fiscal year performance with that of its biggest competitor, Walmart. The fourth and final segment looks at whether or not Target was able to regain its customers in the years that followed.

Target Corporation enhance its information warehouses with latest big data that is technologically sophisticated to crunch large data using complex algorithms and provide vital output data for a daily operation as well as strengthen its capabilities over its rival which is a competitive advantage and speed up worker productivity. A quality tracking tool provided by information system tracks each package, parts ensuring the goods meet the quality standard.

Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart (Target, 2014). Target has had its share of problems in the past, one of the most infamous being the credit card breach in late 2013. Target informed the public that at least 40 million of its customer’s debit and credit card information had been hacked. In spite of the security breach Target is well known philanthropic actives.

Nearly everyone is at least somewhat familiar with Target stores; the famous bullseye logo is identifiable all across the United States. With the motto "Expect More, Pay Less", the company suggests that customers can expect more of everything, at more reasonable prices.1 Target's commitment to the consumer, as well as it's employment consideration and management style led Fortune Magazine to name it as one of the Most Admired Companies in 2005.

Once Target released the breach to the public, sales dropped. The company attempted to attract skeptical customers to shop by offering a 10 percent discount on purchases in its stores the weekend before Christmas, but the damage to customer loyalty appeared in the latest sales figures. Target reportedly spent a significant amount of money on security technology (Capacio, 2014). Although systems used encryption, the encryption was presented ineffective because the data was entered in memory where it was unencrypted. For encryption to be effective, the company must hire a defense in depth strategy in which they can also defend the key and protect access to systems where the data needs to be unencrypted in order to be processed (Ferguson, Schneieir,

Target a large retail corporation that operates over 1,700 stores across the United States. They also operate as an online retailer at target.com. In 2012 the retailer earned more than $73 billion dollars in revenue and grew their sales by 5.1% from the previous year. Looking at the revenue and sales growth rate it is hard to fathom that more money could not be spent to ensure that consumer data is protected as much as possible. As information security specialists one of the worst things that can happen is our network gets infiltrated and customer information is stolen. On December 19, 2013 Target released a statement stating that they have had an information

In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45 million credit cards and debit cards had been compromised.” (Timberg, Yang, & Tsukayama, 2013) The data breach occurred to Target was a strong swift kick to the guts to not only the retailer/corporation, but to employees and consumers. The December 2013 data breach, exposed Target in a way that many

Target’s business-level strategy is one that does not strictly focus entirely on one plan to gain a competitive advantage over competition. It encompasses various strategic and meticulous planning and decision making that is implemented in order to position the company at the top of the retail industry. With competition from the likes of Wal-Mart, Sam’s Club, and Costco, Target uses several clever and “out-of-the-box” ideas to attract consumer attention and ultimately increase market share within the industry. Most of the company’s ideas centered more on the differentiation of products and services provided to customers than lowering prices. For quite some time, the company’s plan was to not compete head-to-head with Wal-Mart in terms of lowering prices but instead to provide their customers, who they identify as “guests”, with a special experience every time they visited a Target location. One idea that was implemented was to market and sell upscale, trendy clothing and unique merchandise at discounted prices.1 This strategy, known as the “cheap-chic” strategy, focused on providing good quality clothing from various well known designers and fancy products from high-profile manufacturers for prices lower than their competition. This plan was vital because it began essentially began the concept of customers referring to Target as “Tar-zhay” which according to Patrick Barwise and Sean Meehan, who are university professors, as a “connote its trendy sensibility”. Target

The Target data breach remains one of the most notable breaches in history, it was the first time a CEO of a major corporation was fired due to a security event. The breach received an enormous amount of attention, it caused corporations and individuals to change the way they think about information security and data protection. Between Thanksgiving and Christmas 2013 hackers gained access to 40 million customer credit cards and personal data of 70 million Target customers. The intruders slipped in by using stolen credentials and from there gained access to vulnerable servers on Targets network to launch their attack and steal sensitive customer data from the POS cash registers. All this occurred without a response from Targets security operations center, even though security systems notified them of suspicious activity. The data was then sold on the black market for an estimated $53 million dollars. However, the cost to Target, creditors, and banks exceeded half of a billion dollars. This report will review how the infiltration occurred, what allowed the breach to occur including Targets response, and finally who was impacted by the security event.

Even though Target is ranked currently 36 in the fortune 500 companies and have over 1750 stores, they are still very susceptible to being a victim of a cyber attack. In 2013, Target fell victim to a security breach on their system. Roughly around Thanksgiving of 2013, someone had installed malware in Target’s security and payment system enabling the hackers to steal credit card and personal information. “Six months earlier the company began installing a $1.6 million malware detection tool made by the computer security firm FireEye, whose customers also include the CIA and the Pentagon.” (BloombergBusiness) In place was a very effective security system. However, when the attacked happen on November 30, FireEye spotted the hackers and Bangalore (a third party cyber security company hired by Target) that alerted the IT team at corporate office in Minneapolis. There was no response from Target’s Corporate IT team and therefore led to 40 million credit card numbers and 70 million addresses, phone numbers and other personal