Target Corporation with the Bull's Eye

514 Words Jan 27th, 2018 2 Pages
The fashion-minded discounter operates about 1,797 Target and SuperTarget stores in 49 states, as well as an online business called Target.com (Target, 2014). American customers are no longer looking for the cheapest product rather, they expect retailers to supply chic but fair priced products.
Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart (Target, 2014). Target has had its share of problems in the past, one of the most infamous being the credit card breach in late 2013. Target informed the public that at least 40 million of its customer’s debit and credit card information had been hacked. In spite of the security breach Target is well known philanthropic actives.
Target: A History:
Target Corporation, is the United States’ second largest retail chain, and is currently number 36 on the Fortune 500 list. Over the years the company has evolved tremendously since the first business began. Its history dates back to 1902 in Minneapolis, Minnesota, when the Dayton Dry Goods Company was first formed. Real estate and banker, George Dayton, changed the name to Dayton Company, to show the public that it did not deal in dry goods alone. In 1962 the company changed its name to Dayton-Hudson Corporation, after the company merged with…

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