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Target Swot Analysis Essay

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The Target Corporation (NYSE TGT) is the second largest retail store in the world. The company evolved from South Minneapolis in 1902. The original name of the store was Dayton Dry Goods, which originated from the founder George Dayton. Over the years the store underwent several changes. In 1962 the store changed its name to Dayton- Hudson, and then in the year 2000 the store took on the name Target. Target prides their company as being one of the leading upscale discounted retailers in America, featuring high quality fashionable clothing and household furnishing. This store also offers an assortment of food item, and basic staples to their consumers. There are 1,799 Target stores in the United States, and 38 distribution centers. …show more content…

Target has a strong brand built on the quality of their merchandise. Unlike Wal-Mart whose retail store is built around discounted prices. According to 10 Things You Didn’t Know about Target (2015) Each of Target’s regional distribution centers serves anywhere from 50 to 80 Target stores, can span 1.3 to 1.6 million square feet in size and consist of enough concrete to run a two-lane highway for 25 miles (p.1). The Target Corporation is a resourceful industry; they have many subsidiaries namely Target Commercial interiors, Target.Com, Target Brands, Target Financial Services, and Target sourcing services. Target Commercial interiors (TCI) have over a dozen display rooms in various states throughout the US such as Minnesota, Arizona, Illinois, and Wisconsin. Target is focusing on promoting their interior designs and furniture to clientele of diverse corporations and business offices. Their current plans are concentrating on a new customer like midsize and smaller organizations (Target Commercial Interiors, Inc., n.d.). When it comes to advertising Target spares no expense. They use multiple avenues to inform their consumers predominantly T.V. commercials, which is the responsible for the majority of the advertising cost. However, they also use Internet ads, and newspaper circulars to draw attention and attract customers to their stores. Target spent 1.6 billion in 2015, which has reduced from 1.7 billion

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