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Targets Acquisition of Bed Bath and Beyond

Good Essays

Identifying and Overcoming HR Challenges during Merger and Acquisition Activity
HROB*4060 Human Resources Planning
March 22nd, 2013

The goals of mergers range from reducing the number of competitors, to access of new products (Belcourt et al., p 330). Statistics show that 80% of new product developments fail (Howells, 2011), partly due to challenges and conflicts with human resources functions. Mergers and acquisitions are the fastest way to enter new markets. “It is estimated that 1/3 of all mergers fail due to faulty integration of diverse operations and cultures,” (Chhinzer, 2013). Therefore, the success of a merger or acquisition lies in the ability to guide, motivate, retain, and effectively use …show more content…

As a fortune 500 company (Corporate profile, 2013) BBAB has clearly had success in the Canadian market. The goal is to achieve synergies in supply chain, operations, and advertising from BBAB. Although the US and Canada have similar cultures, there will be slight differences in laws, regulations, values, and norms. BBAB’s advertising strategy should be used as a starting point to create Target Canada’s advertising campaign.
HR and Talent
HR Planning
Contingency Plan:
In order for an acquisition to be successful from a planning perspective, there are three main areas that need to be addressed. First, a contingency plan must be developed. The contingency plan will be created once Target’s board of directors has expressed interest in the acquisition of BBAB. This plan will identify who the trained coordinator is for each company in merger management. It also outlines the chain of command, commutation mediums, procedures to be followed during the acquisition, and identifies the members of the transition team who will assist the remainder of the employees during the acquisition. This contingency plan is of the utmost importance as it contains the steps to be taken by each side to have the smoothest transition into a single company.
Because Target recently acquired Zellers leaseholds and has taken over their stores, they are familiar with the transitions

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