Test Mkt 402 Essay examples

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• Question 1 © 0 out of 2 points Customer-driven pricing may depress profits because _____. Answer Selected Answer: customers will only pay so much for a product Correct Answer: pricing for short term sales objectives often undermines perceived value by customers • Question 2 2 out of 2 points Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____. Answer Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets • Question 3 2 out of 2 points Proactive, value-based, and profit-driven principles are typically embodied by…show more content…
Answer Selected Answer: value-based, proactive, and profit-driven Correct Answer: value-based, proactive, and profit-driven • Question 9 2 out of 2 points Proactive pricing suggests that _____. Answer Selected Answer: a company develops strategies to maintain profitability in anticipation of a changing market Correct Answer: a company develops strategies to maintain profitability in anticipation of a changing market • Question 10 0 out of 2 points The practice of financial prudence is often associated with _____ as it focuses on fair return over all costs. Answer Selected Answer: share-driven pricing Correct Answer: cost-plus pricing • Question 11 2 out of 2 points A value-based price structure can result in poor sales when _____. Answer Selected Answer: prices are not justified to the customer in terms of the value of the product Correct Answer: prices are not justified to the customer in terms of the value of the product • Question 12 2 out of 2 points Price-cutting is one strategy of share-driven pricing to achieve sales objectives but _____. Answer Selected Answer: it doesn't sustain a long term market advantage unless competitors cannot match the price cut Correct Answer: it doesn't
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