Test Mkt 402 Essay examples

32683 Words Jul 27th, 2013 131 Pages
• Question 1 ©
0 out of 2 points Customer-driven pricing may depress profits because _____.
Answer
Selected Answer: customers will only pay so much for a product
Correct Answer: pricing for short term sales objectives often undermines perceived value by customers • Question 2
2 out of 2 points Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____.
Answer
Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets
Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets • Question 3
2 out of 2 points Proactive, value-based, and profit-driven principles are typically embodied by
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Answer Selected Answer: value-based, proactive, and profit-driven
Correct Answer: value-based, proactive, and profit-driven • Question 9
2 out of 2 points Proactive pricing suggests that _____.
Answer
Selected Answer: a company develops strategies to maintain profitability in anticipation of a changing market
Correct Answer: a company develops strategies to maintain profitability in anticipation of a changing market • Question 10
0 out of 2 points The practice of financial prudence is often associated with _____ as it focuses on fair return over all costs.
Answer
Selected Answer: share-driven pricing
Correct Answer: cost-plus pricing • Question 11
2 out of 2 points A value-based price structure can result in poor sales when _____.
Answer
Selected Answer: prices are not justified to the customer in terms of the value of the product
Correct Answer: prices are not justified to the customer in terms of the value of the product • Question 12
2 out of 2 points Price-cutting is one strategy of share-driven pricing to achieve sales objectives but _____.
Answer
Selected Answer: it doesn't sustain a long term market advantage unless competitors cannot match the price cut
Correct Answer: it doesn't

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