The Affordable Care Act, also known as ACA or ObamaCare, is one of the largest and most polarizing cultural change efforts in recent history. While the ACA impacts all Americans in some way, many of the details surrounding the law itself are still being challenged or under review in some capacity. The Affordable Care Act includes many complex issues and moving parts but the failed initial launch of the online healthcare marketplace by the Obama Administration, in partnership with various agencies and external contractors, is an excellent of example of what can go wrong when trying to make sweeping change efforts.
The Patient Protection and Affordable Care Act was passed in the senate on December 24, 2009, and passed in the house on March…show more content… The concept of a centralized health insurance marketplace was a critical aspect to the success of the program. President Obama wanted the website to support residents of states that did not develop their own state exchanges based on the law by offering fair, affordable and competitive options (Stolberg & Pear, 2010). The goal of the website was to facilitate the sale of private insurance plans to U.S. residents.
The goal was to transform the healthcare registration process into a tight process that would help enroll millions of users before the registration December 23, 2013 registration application deadline. Its well understood that the government has launched thousands of projects this initiative was quite different. The sheer scope and scale of what was being attempted under a limited timeline and national scrutiny may have doomed this project before it even started.
Using the Change Framework outlined in (Herold & Fedor , 2008) to analyze the initiative helps clarify many of the issues and challenges faced. One of the first aspects to consider is what actually needed changing regarding healthcare delivery and what tactics were utilized. The broader change hoping to be realized was a simple way for Americans view various healthcare options and select and pay for their coverage online. While Americans had been able to do this over