The Allure Of Luxury By Chuck Palahniuk

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If Tyler Durden from Fight Club was sitting inside $340,000 Lamborghini Aventador, his hatred towards materialism probably would have driven him to accelerate the car right into the ocean. If James Twitchell was sitting inside of it, he probably would have just left the car in a parking structure with the keys still inside. Chuck Palahniuk’s novel Fight Club and James Twitchell’s essay “The Allure of Luxury”both take negative against the concept and phenomenon of Western materialism, where society indulge on luxurious items to the extent of being the focus of life. In Fight Club, the idea of anti-materialism is taken to a great extent, with the book’s main character and Tyler focusing on destroying the materialistic society with violence to restore a more primitive way of living. However, in Twitchell’s piece, materialism is taken more moderately, describing how materialism has rapidly expanded throughout the Western nations, questioning the if it is beneficial or malicious. I believe that materialism does provide great benefits that allowed us human beings to advance as a society. However materialism introduces numerous complications that impact our society on a macroscale. Before comparing and contrasting my view of materialism, we will first explore Twitchell’s essay, then Fight Club to first better understand their stance and concept of materialism.
In Twitchell’s “Allure of Luxury,” he takes a negative stance towards materialism, describing the ideology of it to be

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