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The Beauty Of Cosmetic Surgery

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Elliott (2011) argued that popular and media culture today are introducing a wholesale shift away from a focus on personalities to celebrity body-parts and their artificial enhancement. The interest of celebrity is gazing at their body-parts, and it links the relationship between celebrity culture and cosmetic surgery. While there is a desire on being alike to the celebrity can achieve beauty, the demand of cosmetic surgery has increased in the society. As not many people could meet the standard of beauty, cosmetic surgery is the fastest way to obtain a perfect body and is generally accepted by the public nowadays. It allows the commodification of the body. Swami (2009) reported that individuals who have negative self-perceptions of their attractiveness or are dissatisfied with their appearance may view cosmetic surgery as a means of repairing damaged self-concepts. For those who are distanced from the ideal beauty, cosmetic surgery provide an opportunity to have a modification of the body, it is a process of using money to exchange beauty. And it become increasingly popular in the society as many people are seeking for the face of celebrity, cosmetic surgery fulfills people’s desire in creating the perfection of the body. Maltby (2011) suggested that higher levels of celebrity worship will be associated with elective cosmetic surgery with the individual establishing an identity using the celebrity as a physical exemplar. Celebrity body as a commodity is always associated

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