1 Introduction
An emergence roadmapping process is crucial to managers and policy makers taken decisions about which technologies it should be or it should not be developed, despite the uncertain trends of the market.
This report aims to address the emergence roadmapping of the Blu-ray disc. It will be structured in the three essential parts: the development of this technology, the environment involved and its initial market and competitors. The first part describes the technological development and the advantages that led to the implementation of this innovation, and it presents the challenges faced by it. In the second part, an environment analysis will explain what helped to the success of the Blu-ray disc. In the last part, market
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The Blu-ray, thereby, is the successor of the DVD format, as well as the High Definition/Density Digital Versatile Disc (HD DVD). By 2007, these two serious competitors stood up over several other companies attracting the largest consumer portion (Uijla & Vriesa, 2013). Major changes that occurred in the market by the end of 2008 have led the Blu-ray to absolute dominance of the market. In the section 4, a better explanation of the war raised between those two companies will be presented.
Figure 1: Blu-ray disc (http://en.wikipedia.org/wiki/Blu-ray_Disc)
3 Emergence Roadmapping – Trends and Drivers
3.1 Technology Development and Challenges
The main purpose in a technological innovation is to integrate its benefits in an application and to utilize properly its advantages to create a potential market that will generate revenue.
In 1998, The High Definition TV (HDTV) sets began to act in the United States and Japanese consumer markets. The old formats of media, such as DVDs and CDs were not able to store the amount of data necessary to record high-definition content. At the same time, the video game market was growing in a rapidly rate. The market demand generated after the success of DVDs pushed several companies to invest in this type of technology. In this framework, the company that would come up with an efficient innovation to provide higher data storage would have greater chance to have a big market share.
The biggest
There are several emerging technologies that could help the company to gain a competitive advantage.
On the horizon, Blockbusters number of competitors should steadily increase from new emerging technologies. If Blockbuster extends into the realm of VOD, Legal Movie Downloads, or Digital Video Recorders (DVR), it must realize there are existing and powerful players in these markets already. This new technology is shaping the market for many deals or partnerships. They will face fierce competition, but in the future, Blockbuster must not find it self on the outside looking in.
Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.
There are a lot of strong competitors: Blockbuster, Apple, Red box, and etc… Beside, product in this industry is not differentiated. On the other hand, the products and services are not difficult to imitate. This market is very competitive.
Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern
But due to recent emerge of Digital Video Disks (DVDs) Star River Electronics does need to face some problems. The conditions got worsen with the recent resignation of their former CEO. The new CEO Adeline Koh needs to face these problems. Digital Video Disks (DVDs) are expected to cut into the CD-ROM market in the very near future, but with 5%
Consumers have shown an increasing preference for digital versatile disks (DVD). If, at the same time, more factories make these, what should happen to the equilibrium price and quantity of these?
With the advancements in home entertainment systems, consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Home entertainment systems have also made a large impact on the theater industry. In 2005, this technological advancement was the most sought after electronic system for new homes. It seems that consumers have finally said no to the rising price of movie tickets and concession stand snacks and beverages.
The ideal alternative we identified in the Cisco case was ensuring that the Business-to-business integration included software that would not only serve a greater purpose for Cisco’s internal processes, but ensure that it is implemented from Cisco’s customer perspectives, to help identify and understand the consumer’s needs. The ideal Alternatives identified for Redbox involves providing costumers more convince options. This can be achieved through various avenues such as implementing a Video On demand platform or extending the title licensing agreements. One of Redbox’s competitive advantages is that the company has direct output deals with distribution companies such as Lionsgate and Paramount for same day as home video release and with Universal
Consumers are also investing in home theaters. TV’s are bigger than ever and have digital and 3D capability. As the costs of all the components go down consumers are
As the optical and multimedia products became more and more popular in the mid-1990s, CD-ROM manufacturing industry experienced rapid growth during this time. Due to this effect, small manufacturers overreacted, creating oversupply that
But due to recent emerge of Digital Video Disks (DVDs) Star River Electronics does need to face some problems. The conditions got worsen with the recent resignation of their former CEO. The new CEO Adeline Koh needs to face these problems. Digital Video Disks (DVDs) are expected to cut into the CD-ROM market in the very near future, but
The role of technology is vital in this industry as it focuses on technological efforts for competitive advantage. Every new development uses new technology. Though there are restricted innovations in the gaming industry, the speed of technological transfer is very high. Nintendo’s role from playing cards to toys to video games and then with each console introduced, included many technological changes. Technological up gradation increased hardware costs and discouraged innovation. The online capability of Nintendo Wii was a major change in the technology of the video game industry though they were not able to do as well as their competitors (Sony, Microsoft).
Before the advent of movie rental stores, to watch a new movie, people had to go to theatres or cinemas spending a lot of money. Video rental was the answer to the new needs. Since the 90s, video rental industry has become a very big business; in those years, rental prices rose as more and more people began renting movies. At the same time, new players entered the market creating strong competition inside the industry. In the last years, the field of home entertainment has changed dramatically because of the presence of Internet and new technologies (Recorded DVD & Video in the United States, 2009).
With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.