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The Blu Ray Disc

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1 Introduction

An emergence roadmapping process is crucial to managers and policy makers taken decisions about which technologies it should be or it should not be developed, despite the uncertain trends of the market.

This report aims to address the emergence roadmapping of the Blu-ray disc. It will be structured in the three essential parts: the development of this technology, the environment involved and its initial market and competitors. The first part describes the technological development and the advantages that led to the implementation of this innovation, and it presents the challenges faced by it. In the second part, an environment analysis will explain what helped to the success of the Blu-ray disc. In the last part, market …show more content…

The Blu-ray, thereby, is the successor of the DVD format, as well as the High Definition/Density Digital Versatile Disc (HD DVD). By 2007, these two serious competitors stood up over several other companies attracting the largest consumer portion (Uijla & Vriesa, 2013). Major changes that occurred in the market by the end of 2008 have led the Blu-ray to absolute dominance of the market. In the section 4, a better explanation of the war raised between those two companies will be presented.

Figure 1: Blu-ray disc (http://en.wikipedia.org/wiki/Blu-ray_Disc)
3 Emergence Roadmapping – Trends and Drivers
3.1 Technology Development and Challenges

The main purpose in a technological innovation is to integrate its benefits in an application and to utilize properly its advantages to create a potential market that will generate revenue.

In 1998, The High Definition TV (HDTV) sets began to act in the United States and Japanese consumer markets. The old formats of media, such as DVDs and CDs were not able to store the amount of data necessary to record high-definition content. At the same time, the video game market was growing in a rapidly rate. The market demand generated after the success of DVDs pushed several companies to invest in this type of technology. In this framework, the company that would come up with an efficient innovation to provide higher data storage would have greater chance to have a big market share.

The biggest

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