preview

The Chocolate Sector of Côte d’Ivoire Essay

Best Essays

People are not prone to agree with one another. If you gather a dozen people together for a dinner party and the subject turns to politics or religion, then there is inevitably going to be an argument. There is one thing, however, that there is a near universal consensus on: chocolate is a wonderful and delicious thing. While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). …show more content…

208). The international market had an increasing need for reliable and homogenous product, resulting in nearly identical practices on farms throughout the country (Losch, 2002, p. 208). When Côte d’Ivoire became independent, it resulted in a dramatic spike in production that would help make the country become a market leader (Losch, 2002, p. 208). By the 1980s, the cocoa sector had been received the local government’s blessing and gained a reputation for quality mass production (Losch, 2002, p. 210). This reputation was well-merited; Côte d’Ivoire has supplied almost 50 percent of internationally traded cocoa since the 1970s and continues to do so to this day (Losch, 2002, p. 206). Côte d’Ivoire’s mass production practices lead to the cocoa trade becoming a highly influential economic factor (Losch, 2002, p. 210). Because of this, paired with governmental involvement in the sector, dreams of dominating the cocoa market and influencing prices naturally followed (Losch, 2002, p. 210). Unfortunately, market power is more complicated than supplying the majority of product. However, attempts to control the price of cocoa by pulling out of the market temporarily proved disastrous, ultimately aiding the other producers by reducing the competition (Losch, 2002, p. 212). Côte d’Ivoire also quickly realized that it was too dependent on the cocoa trade both economically and politically to employ this tactic for long

Get Access